Marketplace Integration Software That Keeps Every Channel in Sync

It's software that connects your online marketplaces, e-commerce stores, and other sales channels to one central system. It syncs stock, listings, and orders between them, so you can manage every channel from one place. Cin7 does this as part of a full IMS, alongside purchasing, fulfillment, and reporting.

Multichannel inventory management synchronizes stock levels across all sales channels, including e-commerce stores, marketplaces like Amazon, wholesale accounts, and physical retail locations. It does this in real time from a single platform.

Cin7 updates inventory counts instantly when a sale occurs on any channel. Stock levels reflect across Shopify, Amazon, eBay, POS systems, and other platforms simultaneously to eliminate overselling.

Yes, Cin7 integrates with existing point-of-sale systems to ensure in-store sales immediately update online inventory availability across all connected channels.

Cin7 serves brands in CPG, manufacturing, furniture, apparel, and other industries that sell through multiple channels including e-commerce, wholesale, marketplaces, and brick-and-mortar stores.

Yes, Cin7 provides EDI capabilities for big-box retail partnerships alongside B2B sales portals and bulk order management for wholesale operations.

Cin7 automatically routes orders to the optimal fulfillment location, whether your warehouse, a 3PL partner, or Amazon FBA. Routing is based on proximity to reduce shipping costs and delivery times.

Cin7 integrates deeply with Xero and QuickBooks, ensuring financial data flows automatically without manual exports or duplicate data entry.

Yes, Cin7 tracks serial numbers, batches, and product variants across all channels, supporting compliance requirements for food-grade traceability and apparel size/color management.

Honestly, it depends on where you sell and whether wholesale is part of your mix. The right fit gives you two-way, real-time sync, connects to the marketplaces you actually use, and runs every channel from one stock pool. Cin7 is an IMS built to do exactly that, for DTC and B2B alike.

Start with one central stock record instead of a separate count in each channel. Connect every channel to it, so a sale anywhere updates stock everywhere in real time. Then let each order route to the location best placed to ship it. No more updating five dashboards after every sale!

We connect natively to Amazon, eBay, Walmart, and Faire, plus e-commerce platforms like Shopify, BigCommerce, and WooCommerce. Your POS plugs in too, so in-store sales count against the same stock. Need something else? You've got 700+ app partners to pick from in our integrations directory.

Start by listing every channel, warehouse, and app you use today, plus what you plan to add. Then check each tool against that list: channels covered, sync speed, variant and SKU mapping, and support for both B2B and DTC. Make sure it connects to your accounting software and 3PLs, with room to grow. A tool that fits today's list but not next year's is a short-term fix.

Yes! Cin7 runs B2B and DTC orders from the same live stock, so a wholesale order can't claim units you've already sold online. Wholesale customers can order through our B2B Portal, and big-box retailers can send orders by EDI. Everything lands in one dashboard for you to process.