August 31, 2026
| 1 minute read
Tag(s):
Food & Beverage
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It’s August, which means peak season is looming. As a product business, you know your inventory.
Soom Foods sells the best tahini in the country, moving product through food service, grocery stores, and online channels like Amazon across the United States. When Mark Surkin, VP of Operations, kicked off a new software selection process, the team went in determined to move away from Cin7.
They brought in a third-party consulting firm to run an unbiased evaluation, and even the consultant predicted upfront they'd land back on Cin7 Core. He was right. The team found Cin7 Core easy to log into and use right away, and when they hit a snag, answers were easy to find.
"Nobody really gets defensive when there's a problem. People are just there to help and understand the problem and figure out how to fix it."
Cin7 Core helps food and beverage brands like Soom Foods keep operations as smooth as their tahini.
Bayley Krell is the Senior Content Marketing Manager at Cin7, where she leads content strategy across web, reports, case studies, and product storytelling. With a background in SEO, SaaS, and editorial content, she specializes in translating complex operational topics into clear, useful insights for growing product...