Blog Cin7 Welcome to the next era of Cin7 – a note from CEO David Leach
12 July, 2023

Welcome to the next era of Cin7 – a note from CEO David Leach

It’s already been a big year of change for Cin7. As part of our shift to one unifying brand, we’ve:

  • Integrated and simplified our business to make things easier for our customers and partners
  • Invested heavily in product performance, customer service and support improvements (with more to come)
  • Renamed our two mission-critical products: Core and Omni
  • Launched our product vision for Intelligent Commerce

We were also recognized globally by Forbes magazine as being the Best Overall Inventory Management Software of 2023 and, in our own backyard, Hi-Tech Company of the Year in New Zealand!

And now, launching this week, we have a new story, new branding and a new vision for inventory operations designed to help unlock the next generation of global product sellers.

Let’s talk about what’s different, where we’re going next and what it means for you.

New vision, same mission

Our mission hasn’t changed: we’re still laser-focused on empowering product sellers to thrive in a complex and evolving digital world.

But two important things have happened.

First, digital commerce is accelerating at a staggering pace. New channels, new technologies, new customer demands and volatile markets amount to a lot of challenges and opportunities for product businesses to navigate.

Second, Cin7 has grown alongside these shifts to become the technology and growth partner for 8,500 product sellers in 100+ countries. And the more businesses we’ve helped, the more “inventory management” only seems like part of the story. It only scratches the surface of what we offer today (and our vision for the future).

It’s time to reframe what we do for ambitious and growing product sellers. The thing we do best is to help product sellers transition from simply managing inventory to maximizing business performance.

Introducing … Connected Inventory Performance

If you’ve tried to grow a product business then you know the more you sell, in more places, the more complex inventory becomes — and that complexity becomes the enemy of growth.

Traditional inventory management systems do little to address this complexity. While they handle all the finicky, manual, error-prone tasks of inventory management, they sap the time and resources you need to actually grow your business.

On the other hand, Cin7 is built to radically simplify the complexity of inventory management at any scale. That’s why we’re calling what we do Connected Inventory Performance. Here are some of the ways it benefits your inventory operation:

  • Drives efficiency, traceability and automation across every stage of your inventory lifecycle
  • Tracks every product from supplier to storage to shipment to whatever channel customers buy through
  • Integrates with over 700+ applications across the commerce ecosystem
  • Provides deep, real-time insights into your inventory performance to make data-driven decisions

The big picture is that Connected Inventory Performance is designed to help you transform complexity into performance. It’s like the difference between getting your learner’s permit and racing a Formula One car. Sure, both involve driving — but one is about the basic fundamentals of getting from A to B, and the other is the science of creating a competitive advantage through speed, efficiency, and automation.

There are a lot of ways Connected Inventory Performance helps product sellers win — and we’re excited to explore them with you in the coming months.

I’m immensely proud of all that Cin7 has achieved together with our customers and partners so far. I want to say thank you to all of you for allowing us to be a part of your journey.

We believe that Connected Inventory Performance is going to fundamentally change the way that product businesses sell to customers — and we can’t wait to see where it takes you.

If you’re ready to take the next steps with us, take a look around our brand new site and sign up for our August Launch Event here.




Stop managing your inventory.
Start connecting it.

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