“It was me making marshmallows and a few other products and selling at the local markets,” Jodie laughs.
“I thought I would earn enough money to buy a few pairs of shoes, and that would be it.”
Today, Jodie can probably manage more than a few new pairs of shoes. New Farm Confectionery now has over 150 products and, in addition to having their own brick-and-mortar flagship store, they send their product all over Australia, both direct-to-consumer (D2C) and to over 100 wholesale customers (B2B).
But growth and success have come at a cost. Keeping up with their own production processes became incredibly difficult, and logistics got much more challenging. Because New Farm Confectionery handcraft their products, the business must stay across costs, keeping careful track of not only finished products and shipments, but also watch how many raw ingredients they require. Constant demand — even during the lockdowns imposed by Covid-19 — means the business is always pushing to produce enough product.
Before Cin7, all this was nearly impossible to deal with. And Jodie didn’t know how to fix it.
“I couldn’t have told you at the time that we were looking for an inventory management system. I just knew that I couldn’t tell you how much a bag of peanut brittle cost me to make. I had no idea whatsoever.”
Now that Cin7 is implemented as their inventory management system, Jodie and the team can easily keep track of costs, run production jobs, and control minimum stock levels, as well as track B2B orders from wholesalers and retailers, and orders from D2C ecommerce customers on their Shopify-powered website.
“Cin7 just helps me manage my inventory incredibly well, from base manufacturing all the way to being able to to sell my products. Without it, I literally would have no idea what sort of stock I’ve got.”
From a production point of view, Jodie says that very few solutions are able to offer the level of inventory management that Cin7 is capable of, at Cin7’s price.
“Now, I can tell you exactly how much a bag of peanut brittle costs,” Jodie says. “I think Cin7 is doing absolutely everything that I need it to do. I love the fact that it integrates with my ecommerce, and I love the fact that it's great with my bookkeeping system. The main thing is it’s great. I'm happy with Cin7.”
New Farm Confectionery Factsheet:
New Farm Confectionery are a manufacturer, wholesaler, and retailer of delicious, handmade confectionery and chocolate products
Employees: 15 - 35
Revenue: $1m - $5m AUD per year
Sales order volume: 5000+ items/SKUs sold per month
New Farm Confectionery uses Cin7:
- For more efficiency in inventory operations
- To integrate and streamline operations
- For more accurate inventory management
Cin7 helps with the following areas of the business:
- Demand forecasting / purchasing
- Channels to market
- Consumer / customer relations
Accounting integration: Xero
Ecommerce integration: Shopify
Payment provider integration: Tyro
Sales & Marketing integration: Drip
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