If you aren’t tech savvy, you need to enlist help from an experienced professional who can help you navigate the many costly traps and exciting opportunities of selling in today’s multichannel marketplace. While there is a cost associated with bringing someone on, consider that you're already running your own experiments every day with your digital advertising, product designs, and shipping. If your coach prevents even one mistake, this would easily cover more than a full year of engagement fees.
Request that they perform a “tech audit,” and provide a detailed assessment of the strengths, weaknesses, opportunities, and threats (SWOT analysis) of your current approach. Ask them to explain how the current technology will support or hinder your vision for your ecommerce, B2B, and D2C sales channels. This clarity will help you execute a sound overall strategy instead of ad hoc tactics.
Your tech coach can help you craft a perfect job description. You could even ask them to help you interview, shape the compensation, and pick the right candidate. Your tech coach can give you the blueprint for an ideal tech stack, but you still need a team to build and run it. You’ll need a mix of members of your tech coach’s developers and your team to achieve the greatest, sustainable success.
One of our team will walk you through a solution, customized for your business goals.