Styled to Scale: How Arms Of Eve Built an Inventory Backbone with Cin7

Arms Of Eve, co-founded by husband-and-wife team Aaron and Kerryn Langer, began with a vision: to create ethically sourced, beautifully designed fashion accessories while building a business that could grow without losing control behind the scenes. With Cin7 at the center of their operations, the Australian brand has scaled from weekend markets to a multi-channel retail business with confidence.

Handcrafted Dreams, Spreadsheet Nightmares

"We wanted to create a really simple, one-stop shop for cool boho-chic fashion accessories, starting with scarves and ponchos," co-founder Aaron recalls. "Then jewelry was something we sort of dipped our toes into and really quite enjoyed it."

That enjoyment turned into a thriving business built on craftsmanship and values. Every piece of jewellery is handcrafted and ethically sourced, with Aaron and Kerryn personally traveling to India, Indonesia, and Thailand to meet manufacturers and tour factories. This commitment to quality and ethics continues to be Arms Of Eves’ foundation both in product and in how they run their business.

Arms Of Eve launched on Shopify and started small, with Kerryn running pop-up stores at weekend markets. Those in-person interactions shaped everything, helping them understand what customers wanted and refine their offerings. The strategy paid off faster than expected. Major online retailer The Iconic came calling.

"They legitimized us in the marketplace as a 'real brand,'" Aaron says.

Suddenly, Arms Of Eve was selling through their Shopify site, The Iconic, and multiple other marketplaces simultaneously. Growth was happening. But so was chaos.

The Growing Pains Behind the Glamour

The problems crept in slowly, then all at once. "We were growing really rapidly. Keeping track of stock was such a sore point," Aaron explains. "We were doing it manually on spreadsheets."

Without inventory visibility, Arms Of Eve was flying blind through their own success story. They needed more than a better spreadsheet. They needed a system that could actually handle the complexity of their growing business.

Implementation of Cin7 marked a turning point. "I just don't know how we operated before Cin7, to be honest," Aaron says. "Before, inventory management would literally keep me up at night, because I knew we were selling stock we didn't have — and you don't want to do that."

The change was immediate. Inventory data moved from scattered spreadsheets into a unified system that connected every piece of the business puzzle: e-commerce platforms, fulfillment, accounting. Suddenly, Arms Of Eve could see everything.

"The 'before' picture was scary as hell. But the 'after' picture — Cin7 is the hub, the all-important beating heart of the business."

That "beating heart" metaphor isn't an exaggeration. Cin7 sits at the center of Arms Of Eve's operation today, orchestrating data flow between all their systems. "If I could go back in time, I'd draw a diagram and put Cin7 in the center," Aaron says. "Everything plugs into Cin7."

It's a hub-and-spoke model that scales with them. As Arms Of Eve added channels, expanded product lines, and grew their team, Cin7 adapted seamlessly. The software easily connects with new platforms and maintains a single source of truth for inventory no matter how complex things get.

One critical integration in that hub? Starshipit, their shipping platform. Warehouse Manager Adam Harding explains how the connection works: "Whether it's pulling orders from Shopify, updating Cin7, or automatically allocating shipments to the best local and global carriers, everything runs smoothly through Starshipit."

This integration between Cin7 and Starshipit ensures that as orders flow through the system, inventory updates happen automatically while shipping logistics are handled seamlessly. The integration creates an end-to-end workflow that keeps Arms Of Eve's operations running efficiently.

Balancing the Books (and the Bangles)

Getting inventory under control solved one critical problem. But as Arms Of Eve continued scaling, they needed their financial data to stay just as accurate and connected. That's where Cin7's integration with Xero became essential.

"All of our customers, all of our suppliers, everything's in there," Aaron notes. "It's like a one-stop shop."

The Xero integration creates a seamless flow from inventory movements to financial records. When inventory transactions happen in Cin7, the financial impact automatically updates in Xero with no manual data entry, no reconciliation nightmares, no discrepancies to hunt down at month-end.

"The reporting and data through Cin7 just makes it really easy to understand," Aaron says.

This connection between operational and financial data gave Arms Of Eve something invaluable: confidence. Confidence that their numbers were accurate. Confidence that they could make decisions based on real-time data. Confidence that their systems could keep pace with their ambitions.

Bundling Brilliance Without the Tangle

As the brand evolved, Arms Of Eve developed curated jewellery bundles. These bundles are carefully selected stacks and sets that became signature offerings. Customers love them. But operationally? Bundles are complex. Each bundle contains multiple individual SKUs that need to be tracked separately while also being sold as a single unit.

Cin7's Bill of Materials (BOM) functionality turned this complexity into simplicity. When a bundle sells, the system automatically adjusts inventory for each component SKU. No manual tracking. No inventory discrepancies. No accidentally overselling a bundle when one component runs low.

"Let's say you have 50 of two kinds of jewellery, but only 10 of another kind," Aaron explains. "The software will only allow you to make 10 stacks."

The result is clean, accurate inventory management even as product complexity increases.

"With Cin7's BOMs, we keep our inventory really neat, tidy and organized."

But perhaps more importantly, Cin7 made inventory information accessible to everyone who needs it. "Everyone in the business has access to Cin7, and it's an invaluable tool for all stakeholders to understand what's going where, when," Aaron explains. "There's different people who are touching it at different points."

This democratization of data transformed how Arms Of Eve operates. Now everyone works from the same information. No more conflicting reports. No more uncertainty about stock levels. Just shared visibility that enables the entire team to move faster and smarter.

The integration between Cin7 and their shipping partner Starshipit further enhances this visibility, allowing the team to track orders from inventory allocation through dispatch. This allows Arms Of Eve to support everything from click-and-collect orders to same-day Sydney delivery options and store-to-warehouse inventory splits.

A Lasting Setting for Success

Today, Arms Of Eve operates across online and retail channels with a sophisticated, multi-channel operation that would have been impossible to manage with spreadsheets. The brand continues expanding into new territories while maintaining the ethical sourcing and craftsmanship standards that defined it from the start.

Through it all, Cin7 has been the constant. It is the infrastructure that enabled growth without chaos or additional headcount. As their needs evolved, Cin7's ability to integrate with best-in-class partners like Xero and Starshipit for shipping meant Arms Of Eve could build a tech stack that worked together seamlessly, with Cin7 maintaining the central inventory truth across all systems.

"Cin7 is really adaptable. It's really smart. It does all the heavy lifting really seamlessly, and it'll just save you headaches."

The lesson is clear: for every beautiful piece of jewelry, every curated collection, every successful sale across multiple channels, Cin7 is working silently in the background to keep everything running smoothly. Arms Of Eve may create the accessories that adorn their customers, but Cin7 is what adorned Arms Of Eve with the capability to grow.

"For us, it was a no-brainer, looking back," Aaron says.

Looking forward, with Cin7 embedded at the center of operations, Arms Of Eve has exactly what it needs to keep scaling with confidence, clarity, and control.