Cin7 delivers quick wins right away for innovative multi-channel product seller using QuickBooks, Shopify, and Shipstation

“We have a rain harvesting system on the roof of our warehouse, with 300,000-gallon tanks that we collect rain water into. The water is ultra-filtered and processed into safe, sustainable, delicious drinking water. It’s all bottled right there in the facility.” says Regina Mosely, Director of Operations at Heart Water. 

Based in Austin, Texas, Heart Water utilizes both rainwater collected at the point of manufacture and sustainable packaging. But even with a unique and sustainable product, the bottled water market is hard to break into, dominated by established brands from giants like Coca-Cola and Nestle. To have a shot, Heart Water needed an inventory management system with modern selling tools to keep up with the big brands.

Fortunately, they found it in Cin7.

Cin7 gives Heart Water the inventory clarity they needed

Before implementing Cin7, HeartWater had been managing inventory with a hacked-together combination of QuickBooks Online and an Excel spreadsheet. “We didn’t really have a great avenue for projecting our costs of goods sold accurately,” Regina says. “We were also just estimating production and supply needs. It wasn’t providing us the scalability we’d need as we moved forward.” 

The trick was finding a system that handled multichannel selling seamlessly. Because Heart Water sells both direct to customer (D2C) and wholesale (B2B), they needed a system that could keep track of production, batches, and SKUs no matter how the product ends up being sold. As water is bottled, it’s assigned to one of several different SKUs, and then batched up in pallets. “As our ecommerce orders come in, we’re shipping those out daily. And as wholesale orders come through, we either ship them out, or hand deliver,” Regina says. “We also work with distributors, who come in and do pickups and dropoffs.” 

Regina knew the business needed an inventory management system to make it to the next level, but she wanted to make sure Heart Water made the right decision with a product that fit their needs at the moment but could scale up as they grew the business. She spent three months researching, evaluating solutions from very basic to very expensive, server-based legacy ERP systems. “We looked at super basic systems that weren’t very costly all the way up to NetSuite, which was really expensive. We finally settled on Cin7 — I liked the presentation, and I’d heard good things about it during my research.” 

Once Cin7 was implemented, the Heart Water team saw quick wins right away. Process transparency is at the heart of efficiency for any product seller: without a system that gives decision-makers visibility into operations and profit margins, the business is going to struggle to grow. But when your inventory management is in the cloud with Cin7, you can see everything you need to run the business well, as well as benefit from the huge efficiency gains of integrating with other business-critical SaaS systems like Shopify, ShipStation, and accounting software like QuickBooks Online. 

Regina says that the biggest win for Heart Water was “just knowing where our inventory is at any moment.” 

“Knowing our cost of goods sold without having to incorporate a lot of spreadsheets – that’s the biggest thing. Our systems are way more streamlined and optimized,” Regina says. 

“Before, when I had to look stuff up, I had to look in four or five different spreadsheets, or different platforms — look at QuickBooks, go back through emails. With Cin7, it’s nice having it all together.” 

Cin7 enables business growth with scalability at the core

Another reason Heart Water chose Cin7 is the system’s inherent flexibility and scalability. It can grow as your business does, and new functionalities can be added or brought online as necessary. The Heart Water team has their eye on Cin7’s B2B module, as well as its comprehensive library of native EDI connections. As their business increases in size and scope, they know the software will be able to keep up with them, empowering them on their mission to make pure drinking water more sustainable and accessible for all. 

“Another reason we went with Cin7 is because I know that B2B and EDI are capabilities Cin7 has. I do look forward to that in the future,” Regina says. 

“Cin7 is a nice, one-stop shop to have all of your production, your supplies, your inventory — all in one place.”