Wholesalers can use online B2B eCommerce channels to improve sales and customer service. Simply put, these channels add convenience and speed for B2B buyers that know what they want. And just as these channels have fueled retail sales growth, they’re starting to become vital for wholesalers and distributors as well.
The Growing Importance of Online B2B
eCommerce and marketplaces are becoming as important to wholesalers as they are to retailers. For the retail sector as a whole, while the vast majority of retail sales still happen at the POS, online purchases keep growing at a faster rate than brick-and-mortar sales. In the B2B sector where buyers are getting younger, there’s a similar shift in online sales for similar reasons.
Buyers Demand It
Surveys underscore the shifting pattern of the B2B relationship. While sales reps will always be needed, particularly for complex orders and special deals, online B2B channels provide ease and convenience that buyers expect for simpler propositions. According to one survey, 53% of buyers expected to make more than half of their purchases online in 2018 because of convenience. In another survey, 83% of buyers said simply having a B2B eCommerce website encourages them to make a purchase.
Wholesalers use online B2B channels to sell to more customers, make routine sales easy to manage and free their sales staff to tackle more complex deals. B2B marketplaces connect wholesalers with retailers and B2B eCommerce websites make simple purchases more efficient. And vendors to big box retailers must have EDI Compliance in place before they even make their first sale. With its all-in-one inventory management system, Cin7 can integrate all the wholesale channels into a single management platform that automates order processing and keeps stock in sync. Cin7 can integrate all the wholesale channels into a single management platform that automates order processing and keeps stock in sync. Click below to see how Cin7 can help make your online B2B channels easier to manage.