At first blush, eCommerce may seem like a threat to distributors and some wholesalers. If suppliers can sell directly to their customers, why go through a middleman?
When you’re a small business owner, there’s always so much going on. Inventory management is always a big thing for product-focused businesses, so having the right sales apps is essential.
B2B marketing is an entirely different animal from B2C. Because it’s less familiar, it’s less intuitive—but it’s also more critical: A deal could make or break you. Here’s how to tip the scales in your favor.
Running a business of any kind in the 21st century without an all-encompassing digital marketing strategy is next to impossible. Digital marketing is even more important for modern B2B businesses, as many operate almost exclusively online.