Running a product business in 2026 means moving in multiple directions at once. Customers want faster shipping. Retailers want cleaner data. Suppliers are quoting longer lead times. And your team is doing more with less than they were a year ago.
The complexity isn't going anywhere, but the decisions you make every day shouldn't have to get harder because of it.
That’s where ease and confidence matter. Ease in finding answers faster, keeping channels running smoothly, and handling collections with less follow-up. Confidence in making the right decisions as you scale fulfillment, fund your next move, and stay close to your customers as you grow.
Here’s how the latest Cin7 updates help make that possible.
Finding answers usually means a series of small detours. Pinging a teammate, exporting a report, jumping between tabs, waiting for someone with the right access. The information is there, but getting to means taking the scenic route.
Meet AMA, short for Ask Me Anything, a new AI-powered assistant inside Cin7 Core. Ask which SKUs are moving fastest in your DTC channel this week or how to set up a new warehouse location. You can ask anything about your business or how to get work done in Cin7. AMA gives you instant answers powered by the data already in your account, whether that's a chart, a summary, an interactive insight, or step-by-step guidance.
Whoever is closest to the work can ask a question. Whether that is operations, inventory, or finance. And anyone can act on what they learn. No special access. No training curve. No waiting for your turn. AMA is included with Cin7 Core at no extra cost. Just questions and quick answers.
Delivery expectations aren't getting easier to meet, and at some point most growing brands need faster setup with fulfillment partners, more flexible options, or both. The real question is whether your operations can keep up with where your business is headed.
With 3PL Connect, they can, and the choice of partner stays entirely in your hands. Expanding into a new region? Taking on a B2B channel? Layering a regional 3PL on top of a major provider? 3PL Connect makes setup faster with support for 125+ fulfillment partners. Once you're connected, orders, shipments, and inventory flow automatically between Cin7 and your 3PL.
The best part: switching providers stops being a tech project and starts being a strategic decision. Pick the partner that's right for your products, your customers, and your margins. Fulfillment grows with your business.
As your Shopify store grows, so does the complexity behind it. More channels, more locations, more fulfillment decisions, and more details that need to move cleanly between Shopify and Cin7 without anything falling through the cracks.
We've made meaningful improvements behind the scenes to give you a smoother, more reliable experience, along with more control over how orders flow, locations are mapped, shipments are routed, and key details come through. From sync timing and consolidation dates to PO numbers, channel details, and payment information, your team can shape the workflow around the way you actually operate
And if drop shipping is part of your model, these updates will make a noticeable difference. Drop ship orders move more easily into purchase orders, your brand stays present through customer shipping updates and tracking, and clearer margin calculations take the guesswork out of how each order is performing. Less time chasing details. More time focused on your customers.
Every growing business has them: the small payment frictions that quietly drain time and energy. Chasing a late payment. Reconciling a fee. Sending a confirmation that should have gone out automatically. A few upgrades to Cin7 Pay quietly take more of that work off your plate.
Settle multiple open orders in one transaction with bulk payments, a small change that adds up quickly when you're working through the books. Pass processing fees to customers with more flexibility through enhanced surcharges. And keep everyone in the loop automatically with email notifications the moment a payment or refund goes through. Less back-and-forth, more cash in your pocket, faster.
For inventory businesses, growth and cash flow are always in tension. The chance to take on a big retailer, ride a seasonal lift, or stock a new product line often comes down to whether the working capital is there when you need it.
Cin7 Capital, powered by Stripe, gives you a direct path to working capital right inside the platform you already use. Compare offers from vetted lenders, see transparent pricing upfront, and typically receive funds the next business day. Repayment is one flat fee, no compounding interest, no late fees, and adjusts to your daily sales, so it flexes with your business.
And if you're a product seller in the United Kingdom or Australia, you can now access Cin7 Capital alongside our customers in the US. The funding is there when the opportunity is.
Not every update makes headlines. Some just make your Tuesday a little easier. Here's what else is new this month, shaped by what you told us you needed:
Read all the latest updates in the Release Notes >>
Running a product business has never been just about the products. It's the late nights solving problems no one else sees. The judgment calls made with imperfect information. The quiet satisfaction of building something people actually want to buy.
That work deserves tools that respect your time, support the way you operate, and bring more ease and confidence to the decisions you make every day.
So as you look ahead, whether that means a breakout SKU, a supplier deal that changes your margins, or a growth opportunity you're not quite ready for yet, take a moment to recognize how far you've already come.
And when you’re ready to make the work behind the work feel a little easier, book a demo to see how the latest Cin7 updates can help you keep growing with confidence.
US Disclosure
Stripe Capital offers financing types that include loans and merchant cash advances. All financing applications are subject to review prior to approval. In the US, Stripe Capital loans are issued by Celtic Bank, and YouLend provides Stripe Capital merchant cash advances. See your Dashboard for the terms of your offer.
UK Disclosure
All financing applications are subject to review prior to approval. In the UK, Stripe Capital loans and merchant cash advances are provided by YouLend.
AU Disclosure
In Australia, financing is provided by Fundbox, an external finance provider, with payments facilitated by Stripe. Funding amounts, rates, and terms are based on review and approval of a completed application, and are subject to change. Financing offers might require additional documentation.