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Blockchain Technology in Supply Chain: Key Benefits and Challenges

Written by Cin7 Team | May 13, 2025 9:00:00 AM

When most people hear the word “blockchain,”  the first thing that typically comes to mind is cryptocurrency. Crypto was the earliest mainstream use case and application of the blockchain. It’s no big surprise then that the blockchain is still primarily viewed through that lens. 

But what if we told you that this same technology holds the key to unlocking unprecedented efficiency, transparency, and security in your supply chain?

Sounds too good to be true? It’s not. The blockchain can—and is in fact already—solving some of the core challenges that have traditionally plagued supply chains, such as a lack of transparency and trust, fraud and counterfeiting, and many more.

In this guide, we’ll show you how the blockchain is revolutionizing supply chains, transforming them into more secure, efficient, and resilient systems that can better meet today’s business demands.

What is the Blockchain and How Does it Work?

In the simplest terms, the blockchain is a digital ledger that records transactions in a secure, transparent, and tamper-proof manner. 

The term “blockchain" is a reference to the structural organization of this ledger. Essentially, the blockchain is a chain of blocks, each containing a set of data and transactions, and linked to the block before it. Every block carries a digital signature known as a hash. This hash is generated using the block’s data (transaction details, timestamps, etc.) and is incorporated into the subsequent block, establishing an immutable mathematical linkage across the chain.

This clever design means that once a block is added to the chain, its content cannot be changed. Why? Since each block’s hash is part of the next block’s data, changing even one detail in a block would require recalculating the hash of that block and every subsequent block in the chain—a task so computationally intensive that it’s practically unfeasible. Not to mention, every participant in the network would see the changes made.

Another key defining feature of blockchains is decentralization. In traditional ledger systems or databases, one central authority, like a bank or government, is typically responsible for managing the ledger and validating transactions. 

The blockchain flips this model. No one central authority or figure controls the ledger. Instead, copies of it are stored across a network of computers, referred to as nodes, which are located all across the globe. 

These nodes work together to validate transactions through a consensus mechanism. In other words, no single entity unilaterally approves transactions or ledger updates; it requires agreement from a majority of nodes. 

Application of the Blockchain in the Supply Chain

Businesses can use the blockchain to create a secure and transparent record of product movement from origin to final destination. 

At each stage—such as raw material sourcing, manufacturing, warehousing, and distribution—key data points like timestamps, locations, and ownership transfers are recorded on the blockchain. This allows all stakeholders, including suppliers, manufacturers, logistics providers, and retailers, to access a shared, real-time view of the supply chain. 

In the next section, we’ll look at the many advantages blockchain offers for modern supply chain management.

The Key Benefits of Blockchain in Supply Chain

Enhanced Transparency

Blockchain creates a shared, immutable ledger that all authorized participants can access in real time. This eliminates information asymmetry between suppliers, manufacturers, distributors, and retailers. Everyone gets full visibility into where their products or supplies came from, why they have been made, and even how they were made.. 

For instance, if you’re a coffee importer, you can see exactly where and when beans were harvested, processed, and shipped, with each step verified and timestamped.
This transparency builds trust among partners and customers, as there’s no room for hidden practices or conflicting data.

Improved Traceability          

Traceability goes hand-in-hand with transparency. Blockchain assigns a unique digital identity to every product, allowing businesses to track its journey from raw materials to the end consumer. This level of detail is invaluable during recalls, as companies can isolate affected batches in minutes instead of weeks. 

For example, by implementing the blockchain into its supply chain, Walmart reduced mango tracking from 7 days to 2.2 seconds. Similarly, through the blockchain, automakers can now pinpoint which specific batch of components went into each vehicle, simplifying recalls when necessary.

Reduced Fraud 

Traditional ledgers or databases are vulnerable to hacking, human error, or intentional fraud. Blockchain’s cryptographic hashing and decentralized structure make it nearly impossible to alter data retroactively. Once a transaction is logged, it becomes part of an immutable chain that cannot be altered without consensus or raising attention.

Streamlined Processes

Blockchain eliminates manual, paper-based workflows through automation. Smart contracts are a perfect example. These self-executing agreements automatically trigger actions (such as releasing payments or shipments) once predefined conditions are met.

For example, a smart contract might release payment to a supplier the moment a shipment’s GPS confirms delivery, eliminating the need for protracted invoicing and approval processes. This not only speeds up transactions but also minimizes errors and cuts down administrative overhead.

Reduced Costs

Cost reduction is a major driver for blockchain adoption in supply chain management. For example, by improving traceability, eliminating manual workflows through automation, streamlining inventory management, and reducing fraud and counterfeiting-related losses, companies can save substantial amounts of money. Over time, these savings compound, making supply chains leaner and more profitable.

Preventing Counterfeiting

Counterfeiting is a major issue in industries such as luxury goods, pharmaceuticals, and electronics, where fake products not only lead to financial losses but also pose safety risks to consumers. It’s estimated that counterfeit goods cost the global economy over $2 trillion yearly.

Blockchain helps prevent counterfeiting by creating a digital fingerprint for each product, which can be scanned and verified at any point in the supply chain. Luxury brands like LVMH use the Aura blockchain to tag high-end goods like handbags and watches with digital certificates that customers can then use to verify authenticity via a smartphone scan.

Promoting Sustainability

Consumers are increasingly demanding eco-friendly and ethically sourced products. However, many companies struggle to provide verifiable proof of their sustainability claims. Blockchain helps solve this issue by recording and verifying environmental and ethical practices at every supply chain stage. For example, coffee brands can use blockchain to verify that beans are sustainably farmed, giving eco-conscious buyers confidence in their purchases.

Improved Inventory Management

Blockchain’s real-time visibility and precise tracking capabilities empower businesses to manage inventory more effectively. When integrated with sensors and IoT devices, blockchain provides up-to-the-minute updates on inventory levels, storage conditions, and delivery status. This can help reduce incidences of stockouts and overstock. 

Strengthening Regulatory Compliance

Regulatory compliance is an ongoing challenge in many industries, especially those dealing with food safety, pharmaceuticals, and high-risk products. Blockchain simplifies compliance by creating an immutable audit trail that records every transaction in a tamper proof manner. This digital ledger makes it straightforward for you to demonstrate adherence to regulatory standards or provide proof of compliance to relevant authorities.

The Challenges of Implementing Blockchain in Supply Chains

While blockchain offers significant advantages for supply chain management, its adoption is not without challenges. There are issues related to cost, integration, regulatory environments, and more that businesses must navigate before they can fully reap their benefits.

High Implementation Costs

One of the biggest barriers to blockchain adoption in supply chains is the high cost of implementation. Blockchain implementation requires investment in technology, training, and collaborative engagements with subject matter experts. For small and mid-sized businesses, these costs may be prohibitive, making blockchain adoption more viable for large enterprises with the resources to invest in long-term digital transformation.

To address this challenge, consider starting with pilot projects that allow you to demonstrate clear ROI before committing to a full-scale rollout. Additionally, think about forming partnerships or joining industry groups where expenses and expertise are shared. 

Integration with Existing Supply Chain Systems

Most companies already use ERP (Enterprise Resource Planning), WMS (Warehouse Management Systems), and other digital platforms to manage their supply chains.  Integrating blockchain with these legacy systems can be technically complex and time-consuming. It might require the deployment of costly middleware, custom APIs, or even a full IT overhaul. 

A practical solution is to adopt a modular integration strategy, which involves gradually incorporating blockchain components into existing workflows rather than attempting an immediate, wholesale shift. 

Partnering with blockchain middleware providers, like Chainlink can also help you more easily bridge data gaps between old and new systems. In addition, engaging IT specialists with expertise in both legacy systems and blockchain technology can help guide a smoother integration process.

Regulatory Uncertainty

The legal and regulatory landscape surrounding blockchain is still evolving, making compliance a major challenge, particularly for businesses operating in multiple jurisdictions. Some of the challenges that businesses currently face include:

  • Lack of standardized regulations: Different countries have varying blockchain laws, creating uncertainty for companies with global supply chains.
  • Compliance with data protection laws: Regulations like GDPR (General Data Protection Regulation) in Europe impose strict controls over how businesses store and share data, which may conflict with the way the blockchain works.

To overcome regulatory uncertainty, it is essential to stay abreast of the latest developments in blockchain legislation and engage proactively with regulatory bodies. Developing flexible blockchain solutions that can be adjusted to meet different jurisdictional requirements can help mitigate risks. Additionally, investing in legal expertise to interpret and apply emerging regulations can also help ensure compliance.

Lack of Industry-wide Adoption and Collaboration

For blockchain to deliver its full potential in supply chains, it requires a collective effort. Multiple stakeholders, including manufacturers, suppliers, logistics providers, and retailers, must buy into the system. However, achieving industry-wide collaboration can be difficult due to:

  • Resistance to change: Many companies are hesitant to abandon traditional supply chain management systems that have been in place for decades.
  • Competing interests: Different stakeholders may disagree on data-sharing policies, governance models, or control over the blockchain network.
  • Adoption gaps: Large corporations may implement blockchain solutions, but smaller partners, as we’ve seen, may lack the resources or technical capabilities to participate.

Without widespread industry adoption, blockchain projects can become isolated, reducing their effectiveness. To overcome this, businesses must work together to establish common standards, governance frameworks, and incentives for participation.

Real-World Applications of Blockchain in the Supply Chain

Several companies are leading the way in integrating blockchain into their supply chains. Let's look at a few notable examples that demonstrate how this technology is being applied to solve real business challenges.

  1. Walmart: Walmart uses blockchain, in partnership with IBM, to enhance food safety by tracking the journey of food from farm to table. This ensures faster traceability in case of recalls, reducing response times from days to seconds. The blockchain initiative also boosts consumer confidence with transparent sourcing.
  2. Anglo American’s De Beers: The diamond giant has implemented blockchain to track the place of origin of diamonds and verify they are conflict-free. Using blockchain, De Beers can authenticate the origin of each diamond, providing customers with a guarantee of ethical sourcing as well as authenticity. 
  3. Nestlé: Nestlé, a multinational food and beverage corporation, has deployed blockchain technology since 2017 to enhance supply chain transparency. In regions such as New Zealand, Brazil, and France, consumers can utilize QR codes affixed to product packaging to trace the complete lifecycle of products, from planting and harvesting to production and transport, right up to its appearance on supermarket shelves.

Best Practices for Successful Implementation of Blockchain in Supply Chain Management

Implementing blockchain can transform your supply chain, but success hinges on being strategic. Here are some best practices to guide your journey:

Define Clear Objectives & Use Cases

Begin by identifying the specific challenges in your supply chain; whether it's enhancing traceability, reducing fraud, or streamlining operations. Focus on use cases where blockchain can deliver immediate, measurable value.

Collaborate With Key Stakeholders

Blockchain thrives on collaboration. Engage suppliers, logistics providers, IT experts, and other partners early on to ensure everyone is aligned and to facilitate smooth integration across the network.

Start with Pilot Projects

Launch a small-scale pilot project to test blockchain's potential in a controlled environment. Use the insights from the pilot to refine your approach and build a robust case for scaling the solution.

Invest in Training and Change Management

Empower your team with the skills and knowledge required to adopt new technology through comprehensive training. Address resistance by communicating benefits clearly and demonstrating how the technology simplifies—not complicates—their workflows.

Measure, Learn, and Scale

Establish clear success metrics or KPIs (reduced recall times, lower fraud rate) from the outset. Conduct regular performance evaluations, assimilate lessons learned from encountered challenges, and incrementally scale blockchain initiatives as you gain confidence and achieve wins.

Final Thoughts: Preparing for a Blockchain-Powered Supply Chain

Blockchain is transforming supply chains by solving persistent challenges like lack of transparency and traceability, fraud, and inefficiencies that have plagued these systems for years. Businesses that want to stay competitive must look into this transformative technology and start thinking about how to implement it in their supply chain operations. 

While blockchain integration may be on your roadmap, Cin7 provides the real-time visibility, automated workflows, and data-driven insights you need to streamline supply chain operations now. Our platform helps you:

  • Sync inventory, orders, and logistics across all channels, reducing errors and delays.
  • Automate key processes to cut costs and free up resources for strategic growth.
  • Generate actionable analytics for smarter forecasting and decision-making.

In essence, Cin7 provides capabilities that mirror many of blockchain's benefits in a more immediately actionable format. You'll gain hands-on experience with the kind of transparent, data-driven operations that blockchain enhances, creating a natural stepping stone for future adoption.

And when you are ready to embrace blockchain or other emerging technologies? Cin7’s open architecture guarantees a smooth integration.

Request a free demo of Cin7 to see how our platform can optimize your supply chain operations and give you a competitive edge today, while keeping the door open to connecting with blockchain solutions as they mature and become more accessible.