Customers - Cin7

Soom Foods | Cin7

Written by Bayley Krell | Aug 31, 2026, 7:41:26 PM

How Soom Foods Smoothed Their Operations with Cin7

Soom Foods sells the best tahini in the country, moving product through food service, grocery stores, and online channels like Amazon across the United States. When Mark Surkin, VP of Operations, kicked off a new software selection process, the team went in determined to move away from Cin7.

They brought in a third-party consulting firm to run an unbiased evaluation, and even the consultant predicted upfront they'd land back on Cin7 Core. He was right. The team found Cin7 Core easy to log into and use right away, and when they hit a snag, answers were easy to find.

"Nobody really gets defensive when there's a problem. People are just there to help and understand the problem and figure out how to fix it." 

Making Smarter Moves with Cin7 Core

  • Soom Foods set out to leave Cin7, but an unbiased evaluation and hands-on ease of use won the team back to Core.
  • Better data has led to smarter strategic decisions, from prioritizing SKUs and manufacturers to choosing the right warehouses and shipping routes.
  • That same visibility flows down to fulfillment teams and 3PL partners, giving them the information they need to do their jobs well.

Cin7 Core helps food and beverage brands like Soom Foods keep operations as smooth as their tahini.