Mailchimp will no longer integrate directly with Shopify following a dispute over the eCommerce platform’s use of customer data. On March 21, Mailchimp asked Shopify to remove its integration from Shopify’s App Store; the change became effective the following day.
Mailchimp’s misgivings over Shopify’s updated terms of service regarding data sharing sparked the separation, though Shopify cited growing concerns over a “poor merchant experience” with Mailchimp over the past 18 months. The new terms require app partners to share all important data back to the merchant using Shopify’s API.
The app lets Mailchimp users create and send emails, monitor lists and track eCommerce activity generated by email campaigns, all from your mobile phone. Current users of the native email marketing app will have until May 12, when Shopify’s new terms take effect, to source a new third-party app to connect their Mailchimp accounts to Shopify. Suggested alternatives include ShopSync (free), Zapier, and Automate.io.
Shopify says the termination of the partnership with Mailchimp is the result of “their refusal to respect our Partner Program Agreement. It’s critical for our merchants to have accurate, complete insight into their businesses and customers, and this isn’t possible when Mailchimp locks in their data. The data captured on behalf of our merchants belongs to those merchants; it’s as simple as that.”
Mailchimp responded by saying, “We refused to agree to terms that jeopardize our users’ privacy and require us to hand over customer data acquired outside of Shopify. From our perspective, that’s not our data to share. We won’t compromise on that just because Shopify sees it as a competitive threat.”
Mailchimp said the company believes that small businesses are best served when they can choose which technology they use to run their businesses, adding that Mailchimp integrates with over 150 different apps and platforms.