The omnichannel is really just how business adapts to all the ways that consumers buy now. Shoppers buy in stores, on websites and online marketplaces. They research online, shop at their desk and on their phone. And when it comes time to buying, they expect product information and availability to be accurate and consistent, and they want options for how they receive their products. The omnichannel is how merchants meet that customer expectation.
Integration is fundamental to the omnichannel. Merchants can only adapt an omnichannel with a free-flow of real-time information between their stores or showrooms, ecommerce websites and marketplace channels, and warehouses and 3PLs.
Consumers want options for buying and receiving an order. They may want to buy online and pickup in store (BOPIS), have their purchase shipped directly to their home or make an old-fashioned purchase right at the point of sale. Merchants have to be able to route orders to the right branch or warehouse to meet that expectation.
Merchants need consistent product messaging and coordinated marketing efforts to ensure a singular customer experience. That means making sure the product information is up-to-date and unified across all their channels, and understanding what, how and where customers make their purchases.
Cin7 gives brands the platform for their omnichannel strategy with automated ecommerce fulfillment, branch routing, unified product data, unified customer loyalty and more.
