Can You Manage the eCommerce Strain?

Simon Eskow eCommerce articles Leave a Comment

For years, eCommerce growth put increasing demand on businesses from logistics providers to omnichannel sellers. While in-store sales still dwarf online sales, order volume and the promise of speedy delivery create bottlenecks. For example, eCommerce activity this year is set to put a premium on air freight space availability, particularly for imported products. And in certain markets, like the UK, investors are sinking more money than ever into logistics warehouses to match lagging capacity with increasing demand. In other words, growth is great, but companies are playing catch-up to reduce the eCommerce strain.

The eCommerce Strain on Antiquated Processes

In the US, eCommerce sales accounted for just over 9% of all retail sales in 2017. According to one estimate, that figure could shoot up to 17% by 2022. Clearly, the expectation is that more people will buy more online. Yet in spite of this increasingly important sales channel, a surprising number of businesses make it hard to manage that growth with outmoded processes.

The Pen and Paper Trap

With traditional retailers taking to eCommerce channels, and former pure-play online companies going brick-and-mortar, the omnichannel is changing the rules of retail. Yet, even as more companies see themselves as omnichannel ready, many are using management processes that insufficient to handling the growing eCommerce strain. In a recent survey, 55% of surveyed retailers and other companies report using pen-and-paper manual processes to manage their logistics.

No Place for Old Processes

Whether we’re talking about pen-and-paper, spreadsheets or channels that don’t integrate, manual processes put ominchannel business at a huge disadvantage. Manual administration increases the amount of time a company must spend processing, picking and packing orders. Their lack of real-time data can lead to overselling, stocking out, and slower fulfillment times. In fact, omnichannel businesses in the above survey named backlogged orders as their primary challenge. And if more than half of that is due to manual processes, no wonder they’re feeling the omnichannel strain.

The Integrated, Automated Omnichannel

Omnichannel businesses can handle the eCommerce strain with integrated, automated processes. Cin7 is the automated SaaS platform that integrates their brick-and-mortar, eCommerce and B2B channels. With real-time data and full visibility, Cin7 gives omnichannel businesses what they need to grow.


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