Every Store Tells a Story:

What is your store telling people who walk in?

You could be sending mixed messages and not even know it. Worse still, you may be putting them off coming in the door in the first place.

In this easy-to-follow illustrated guide, you’ll learn how to craft a compelling customer journey with a happy ending: sales! Retail merchandising veteran Bronny Jacobsen shares practical, actionable insights on how you can create a customer experience that inspires and engages your target audience—and even those on the fringes of your demographic.

In this eye-opening white paper, Bronny will show you:

	How to stay relevant and stand out How to optimize store layout and line of sight to keep people moving through the store How to create an atmosphere that puts people in the mood to buy Basic do’s and don’ts—what works and why How to build customer relationships and keep people coming back for more