Royal Essence

Great tech and great advice are the reasons why most product sellers can’t hold a candle to Royal Essence

There’s not really any such thing as overnight success. Most of what people perceive as “overnight” achievement is actually a combination of hard work, learning, great advice, and good fortune, sustained over a long time.

But, with that said, when all the right ingredients come together, sometimes the speed of success can be truly staggering.

Paul and Hannah Chamberlain, founders of Royal Essence, know all about the dizzying acceleration that happens when everything lines up just right. Together, the husband-and-wife team have taken a brand that they jokingly call “Kinder Surprise for women” from their garage to a seven-figure international ecommerce business in just a few years.

But, unlike a lot of ecommerce sellers, things were pretty big for Royal Essence right from the start.

“We did a million in our first year, and we’ve averaged 150 percent growth year on year since then,” says Paul.

How did they manage what so many haven’t? For Royal Essence, it started with a great idea, but they’ve managed to sustain their success thanks to trustworthy partnerships, talented advisors – and great inventory management with Cin7 Core.


Lighting up social media leads to burning the candle at both ends

Royal Essence’s product is tailor-made for the age of memes, social media influencers, and the rise of Tik-Tok.

They sell mainly scented candles and bath bombs, with a unique twist: each comes with a very welcome jewellery surprise inside — which can be worth anything from $90 to $5000.

Paul and Hannah came up with the idea for Royal Essence when Paul was working as an ecommerce marketing director.

“I’m always trying little side hustles. I saw this one, and no-one was doing it well. I made a few candles in the garage while Hannah was away on holiday, and sent her a photo,” Paul says.

“She thought, ‘Okay, another crazy idea, here we go again.’ But then it took off, basically immediately.”

Hannah says that the results of the first ads they placed for their first tiny batch of candles were incredibly encouraging, but even better was the reaction on social media, where the product was an immediate viral hit.

“We had a pre-sale that ran for two weeks, and the number of orders was just ridiculous. And suddenly I had to make maybe thousands of candles, in that short amount of time.”

“The first six months, we were just trying to keep up. We’d be up at 2 AM pouring candles in the freezing winter,” Paul adds. But it was well worth it. In the first month, they made $10k. Month two was $19K. By the six-month mark, Paul and Hannah’s garage business was making an incredible $70,000 in monthly revenue.


these candles are so cool! #royalessence #royalessencecandle #foryou #21st #birthday #2021 #nz #foryoupage

♬ Sunny Day – Ted Fresco

“Paul had a full-time job, so it was basically all me!” Hannah says. “And I was working at a fish-and-chip shop at the same time, two days a week, and did wedding photography on the weekend, so it was pretty full on.”

Adding to the toll taken on their personal lives was the fact that their sheer sales volume meant they suddenly had an enormous inventory to manage — and no good way to do it.

“We had no idea. We were just starting the business. We were completely lost as to how inventory even works,” Paul says.

After a year of struggling with spreadsheets and guesstimates, things came to a head. For the business to keep growing, and for Paul and Hannah to spend less time in the daily grind, they needed an effective inventory management solution.


Instant wins from Cin7 Core

All the best success stories start on the shoulders of giants. For Paul, an important mentor was his former boss, who had encouraged him in his side-hustle and now helped as he transitioned to making Royal Essence his and Hannah’s full-time living.

“He’s a good guy. He loves anyone who gets into business,” Paul says of his mentor. “I stayed for a couple of months, while he figured out someone else for my position, and he helped me out. He recommended a Cin7 Core consultant in Adelaide to help us get set up.”

Paul and Hannah’s consultant helped them migrate their data from spreadsheets and made sure their starting inventory information was correct from the start. Right away, Royal Essence felt the impact of accurate inventory tracking. Things that had been excruciatingly difficult — like reordering in time for the next batch of production — were suddenly easy.

“Before Cin7 Core, I was always just guessing – the number of boxes in front of me, what’s going to be used for production that day,” Hannah says. “After Cin7 Core, the instant win for us was we were able to see the big picture. You can definitely see the movement of the raw materials, and I was able to do our reorders in time. That’s a really big thing for a small business, especially because during that time we were growing so fast.”

With Cin7 Core implemented and day-to-day inventory tracking enabled, things were already much better. But that’s only a fraction of Cin7 Core’s capability. For Hannah and Paul’s burgeoning ecommerce business, now selling all over the world, they needed to be able to track inventory on the financial side. For that, they needed a specialist ecommerce accounting partner, and that’s how they found Bean Ninjas.


Fast and agile ecommerce accounting

Bean Ninjas is an e-commerce specialty accounting firm, with a very clearly defined target market — seven-figure-plus ecommerce companies. “We consider ourselves tax agents and accountants, but there’s a big advisory piece as well,” director Tracey Newman says.

Ecommerce businesses that sell in multiple markets have a lot of considerations that other businesses don’t, Tracey explains. Merchants charge varying fees depending where the business is located, and the tax compliance requirements can be enormously complex. And when inventory isn’t being tracked accurately, the accounting falls apart. Sellers, already buried under enormous workloads, find themselves faced with compliance and logistics challenges that are impossible to work through themselves. Then, as they try to grow, they’ll often find that cashflow runs short, and banks won’t lend to them because the financial picture isn’t clear. That’s where Bean Ninjas come in.

“Very commonly, successful ecommerce sellers are husbands and wives, or friends, who work out of their own houses. They haven’t really had an opportunity to get data like benchmarking, or advisory services, and there seems to be a big uptake for that all-around advice,” Tracey says.

“One of the things I say to my clients when I’m recommending Cin7 Core is that I really like how Cin7 Core takes a focus on balance sheet, as well as on profit and loss,” Tracey says. “Very few other inventory solutions do that.”

For Royal Essence, Bean Ninjas were able to help on multiple fronts. Using Cin7 Core as the single source of truth for inventory meant that everything could be lined up correctly in Royal Essence’s accounting system of record, Xero.

With Bean Ninjas advising, Royal Essence moved their manufacturing operations overseas, which massively increased their gross margins. With banks now eager to lend, they had the operating capital to expand their ecommerce operations to the UK and Europe.

“Where Cin7 Core really helps these days is with multiple channels, and syncing locations, and ensuring that our accounting is nice and up to date,” Paul says. “We don’t have to stress at the end of the year because our books aren’t correct and we have to spend a month going through it all. Instead, it’s all up to the accountant.”

What’s more, Royal Essence could track their product through every stage of production and sales: from manufacturing, to freighting and landing, to selling and shipping. The increased transparency and reduced workload meant they could grow — and so they did.


End-to end transparency: Cin7 Core tracks inventory from production through to sales and shipping

Transparency is the key that unlocks growth for many product sellers. Being able to see what’s happening, and how much it all costs, during all stages of the product life cycle means sellers know exactly how to optimize their supply chain.

Royal Essence has a simple product, with a complex product journey. Materials are sourced from overseas suppliers, and then combined in a different manufacturing facility. From there, the goods are freighted to third-party logistics (3PL) warehouses around the world, where customer orders are processed and shipped.

“It starts from making a purchase order from our two suppliers — the supplier of the actual product, and the supplier of the jewelry,” Hannah says. “Then it goes to be manufactured, and Cin7 Core shows that picture for us. Then it’s assembled, and it even shows when they’re in the container, so we know there’s stock on the water, on the way.”

This entire process is in Cin7 Core, so inventory is always up-to-date. Whenever raw materials are purchased, this is noted in Cin7 Core. When these components go to manufacturing, they’re virtually assembled in Cin7 Core as well, becoming the finished product.

“That helps a lot,” Hannah says. “You can see how much the raw materials cost, and the cost per finished item.We get visibility on exchange rates, so when the product is cheaper to buy, and profit margins on raw materials. We can even see, across different locations in three continents, how much we have, or how much is arriving.”

This visibility means that, unlike many ecommerce companies without a good view of cashflow, the business knows exactly how much it can spend on getting new customers in the door with Paul’s specialty subject: marketing.

“It dictates how much I can spend on marketing, basically,” Paul says. “I need to know what our cost of goods is, what our gross margin is, in order to know how much I can spend. Having the data from Cin7 Core means I can focus on sales, and marketing, and getting more customers in the door.”


£3000 ring reveal bath crumble!! #fyp #foryou #JDAirMaxYourWay #bathbomb #bathtok #viral #royalessence #imperialcandles #LiftYourDream #reveal #bath

♬ Lofi – Domknowz


Cin7 Core’s 3PL sync is the secret to rapid scale

Cin7 Core continues to offer full transparency and visibility even as goods are landed in their destination countries and taken to 3PL warehouses. They’ve got a 3PL in Sydney, which takes care of the Australian market (which still accounts for 70 percent of their business) another in Pennsylvania that serves the US and Canadian markets, and two in the UK.

“When it arrives in our 3PL, our 3PL receives it, and it syncs to Cin7 Core that they’ve received it,” Hannah says. “So we can see the inventory in all different places — some is being manufactured overseas, some is on the water, and some is ready to be sold to consumers.”

The whole system provides an incredible snapshot of a business in motion, Royal Essence says. “Being a numbers guy, I personally love seeing those landed costs, because it’s so hard to calculate without Cin7 Core,” Paul says. “It’s so good that you can just jump into Cin7 Core, search the SKU, and just see it there.”

The system also keeps pace with customer orders, enabling swift and hassle-free fulfilment. As stock is shipped to customers, the 3PLs sync their inventory with Cin7 Core, daily. They also manage stock adjustments when necessary, making time-consuming, laborious manual stock counts a thing of the past.

“I couldn’t stand doing stock-take,” Paul says. “It felt like a waste of time — often just to find out we’d miscounted! It’s so good having someone else do all that for us, and we just do an auto-sync through Cin7 Core.”

This is the secret to rapid scale, Paul and Hannah says. They have the marketing, personnel, and other systems set up, and entering a new market is almost as easy as CtrlC + CtrlV.

“It’s 100 percent repeatable,” Paul says. “We’ve already proven that a couple of times. And we’re about to do it again in the EU, so we’re looking at setting up another 3PL in the Netherlands. We’ve done it before, it’s the same process. We’ve got a team that knows how to use Cin7 Core, and it’s just a matter of copy and paste from here.”


What a perfect way to end your bath 🤩 @itskatematee #royalessence #bath #surprise #ringcandle #reveal

♬ Sunny Day – Ted Fresco


The transparency provided by Cin7 Core is the jewel in Royal Essence’s crown

With Cin7 Core powering their inventory and acting as the single source of truth for every business process from manufacturing to shipping, Royal Essence has been able to hit milestone after milestone. Even the Covid-19 pandemic, which spelled doom for many product sellers who weren’t ready to move online, didn’t disrupt their momentum. In fact, it boosted their sales by up to 40 percent.

“We feel very lucky. I know a lot of businesses struggled through COVID, but we just got an uplift in sales,” Paul says. “I think everyone was at home and didn’t know what to do with their time and money, so they decided to buy some candles with jewelry in them.”

Paul and Hannah have now set their sites on a number of new markets, aiming to repeat and refine their proven business process in each. Cin7 Core has even enabled them to automate some selling on Amazon, a notoriously tricky platform for ecommerce sellers, but one that offers enormous rewards to those that master it.

“The thing with having software like Cin7 Core — because the UI is so straightforward and simple, it lays it out in front of you as to how to go about things,” Paul says. “Just the accuracy, and detail, and feature set that the product has.”

On the accounting side of things, Bean Ninjas say that in their experience, accurate financial results are the most important thing to get right for businesses that want to grow and prosper.

“There’s an incredible correlation between accurate financial results and almost every other impact in your business,” Tracey says.  “By having knowledge and control from a system like Cin7 Core and making sure you understand all of the moving parts, it has an impact on your cash balance. I’m a little biased but I think it’s one of the most important pieces to get correct.”

Cin7 Core, Tracey says, comes as a huge relief to clients once it’s set up and running smoothly. Things that were tear-your-hair out headaches, time-consuming, or downright impossible become a breeze with the right inventory management system, especially when integrated with best-of-breed financial and sales software like Xero and Shopify.

“Cin7 Core means one less human making mistakes,” Tracey says. “It’s such a relief for clients to have a totally integrated system that produces reports at the end of the month, that integrates directly into Xero, and that gives you meaningful, accurate financial information. I see clients going from confusion and bewilderment before using a system like Cin7 Core, to a much better sense of financial control and process improvement after implementing.”

Royal Essence, with four years of running on Cin7 Core, are in full agreement. They’re thrilled with the visibility Cin7 Core gives them in the day-to-day running of the business, the increased efficiency of operation, and the ability to plan for even greater business growth — because they’re not done yet.

“It’s the transparency for the whole organization,” Paul says. “I’m not in the product side of things, but I can just jump in and see what I need to see. And then it organizes everything for the accountant, so we’re not spending hours and hours. It just saves us a lot of time.”


Mindi Chisholm, CEO of jewelry brand Zafino, found herself facing that exact question in the middle of a global pandemic. Fortunately, with the help of Cin7 and SMB Consultants, Mindi seamlessly transitioned her technology stack in a way that allowed her business to continue to flourish.

After finding and implementing the right solution, Mindi could get out of the day-to-day minutiae of her business, hire new team members, and focus her time on planning the brand’s future growth.

Starting over again

Before Mindi added a dedicated inventory solution to her tech stack, she managed the business herself and used her accounting software, Xero, to handle inventory. As sales grew, she realized that she needed software that could scale, so she turned to TradeGecko and worked with SMB Consultants to help her implement the new software.

Mindi worked closely with Jeff Atizado, CEO and co-founder of SMB Consultants to  successfully implement TradeGecko and pivot from a wholesale business to a successful multichannel retailer.

Unfortunately, Mindi’s excitement about the newly configured inventory solution was cut short. In 2020, shortly after Mindi had set up TradeGecko (later QuickBooks Commerce) to run her inventory, she received the news that the software was going to be discontinued in 12 months.

“[It] was heartbreaking,” she says, “because I put a lot of time and money into that program and then [had to] start all over again.”

TradeGecko’s looming sunset date meant that Mindi now needed to figure out a way to keep her success going while replacing critical software. Still, she chose to look at the bright side: “In starting over again, I was in a better place of understanding what a business system was capable of.”

Given the success of their first implementation project together, Mindi turned to Jeff to help her figure out the best inventory solution for her growing business.

Making the switch to Cin7

SMB Consultants was familiar with Mindi’s business and knew she needed a reliable inventory solution that would enable her to maintain a multichannel business model, expand into new countries, and automate inventory so she could scale without adding excess manual work.

Given these requirements, Jeff recommended Cin7 to replace TradeGecko and began working with Mindi to get through the onboarding process.

Although switching to a new software provider can be daunting for any business owner — and a common excuse not to make desperately needed software changes — Mindi remembers it as a smooth ride:

“Because we’d done all the discovery, Jeff’s team knew all of the key things that I needed to tick off so that when we went and did the workshops, we had those lists all in place. It was very methodical, the way they approached the rollout and the education for me. I was grateful for that.”

Now, Mindi is grateful for something else: the fact that her business is in a position to grow, really grow, through a multichannel presence and that her five-year plan is in good hands.

Cin7 was an even better fit for Zafino, enabling her to reduce manual processes even more and use real-time data to better understand her business.

“[Cin7 has] taken a lot of workload off me because it’s now so systemized and running so beautifully.”

Since making the switch, Mindi’s been able to take on extra staff to manage the day-to-day, allowing her to focus on strategy and growth. With Cin7, Mindi gets real-time visibility into stock levels and sales trends across all her channels.

“I can now step away and go, let’s really climb into my stock, let’s really have a look at forecasting, let’s look at my obsolete stock that’s not moving.”

Instead of spending her time keeping orders flowing and managing the details of inventory work, Mindi says, “I’m working on my business now, not in it.”

Setting the stage for growth

For his part, Jeff considers Zafino a real success story:

“It’s like 10 years of innovation and disruption happened within a couple of years. Because Mindi was able to centralize her inventory, she’s retargeting to different markets and integrating into online marketplaces. Now she’s expanding and moving internationally.”

The guiding principle for SMB Consultants, he says, is to “make it easy for [business owners] to make sure the time they have is spent doing the right things.”

There were a lot of packages that had to work together. After switching from TradeGecko, Cin7 became the central platform keeping Zafino running, along with Pinch payments and Airwallex.

Xero handled the accounting, while Shopify and Starshipit did orders and shipping. With nine stores and an ambition to roll out in other marketplaces, Zafino is now on Shopify Plus.

“If you’ve got a really well-running machine, a well-running system, it just means that when growth comes, you can cope,” says Mindi.

For Zafino, Cin7 is more than just an inventory system. With the help of Cin7’s seamless integrations and Jeff’s implementation insights, Mindi now has a solution that serves as the nucleus of her business. “Literally, every part of my business plugs into Cin7. It’s the hub.”

Now that Mindi’s found an inventory solution that she can rely on, she’s free to look forward and work towards continuing the growth she started during the pandemic. She says, “I know that my five-year plan will be in good hands with the systems that we’ve got currently.”

Discover what connected inventory can do for your brand. Explore Cin7 today.

Think loyalty programs are just a cheap discounting tactic? Read this.

Fact or Fiction? Loyalty programs use discount tactics, which cheapens your brand. 

If you’re not playing in the discount market (where it’s pretty much a race to the bottom), you might be wary of discounting. Many retailers hesitate to use discount tactics, even sparingly. They worry that it might cheapen their brand and devalue their stock in the long run.

However, if brand perception is what you’re worried about, loyalty marketing can actually provide many of the benefits of discounting without devaluing your product.

What is loyalty marketing?

Loyalty marketing is a marketing strategy that retailers of all sizes use to increase the lifetime value of their customers, by incentivizing and rewarding repeat purchasing.

Loyalty marketing is both:

  1. A simple value exchange for capturing customer data and growing a customer database; and
  2. A targeted rewards system which can be used to incentivize repeat purchasing and recognise the value of individual customer relationships.

Many retailers are wary of old-school discount tactics. The fear is that these tactics will bring in customers looking for the cheapest price—almost by definition, these people are the least likely to establish an ongoing relationship with merchants.

Instead, retailers can use loyalty marketing to offer discounts on a sliding scale: the more customers spend, the more they benefit from the program.

How loyalty marketing drives revenue growth

Here are six ways loyalty marketing helps your bottom line.

Fashion store owner folding clothes for customer at checkout counter. Woman assisting female shopper at fashion shop checkout.

Data-driven marketing improves ROI

The value of a known customer can be measured, an anonymous customer can not. Loyalty programs give you a method of capturing the customer data required to measure and increase the value of each customer.

Regulars spend more per order than infrequent customers

Customers who come back, again and again, love your brand and are willing to spend more. According to research by BIA/Kelsey and Manta, regular customers spend 67% more per order than one-off or infrequent customers.

Loyalty marketing impacts price perception

According to a study by KPMG, 60% of consumers will buy from a store with slightly higher prices if they will earn a loyalty program reward. More than 65% of customers even admitted making special trip to redeem a free gift from a loyalty program.

Customers have a reason to choose you over a competitor

Loyalty marketing influences the consumer decision-making process. Convenience, price and travel time all play a part in the consideration process. But if a customer has points to redeem at your store, that plays in your favour.

Loyalty marketing creates positive customer experiences

75% of consumers would give “rave reviews” to a loyalty program they’re involved in. Loyalty programs help establish a feeling of reciprocity, an important function of any brand-customer relationship. When customers feel valued, they’re more likely to keep coming back.

You will attract more people similar to your best customers

Loyalty marketing helps brands acquire new customers through referrals. Loyal customers generate word-of-mouth and referrals, so you will build an ever-widening network of new customers similar to your regulars (their friends, family or workmates).

Top 3 loyalty marketing tactics

Here are three of the most effective tactics loyalty marketers use to incentivize repeat business, drive up average order size and increase customer lifetime value.

1. Tiered loyalty programs

One of the benefits of loyalty programs is that you retailers can ‘gate’ discounts, only offering rewards to people who spend above a specified threshold.

Tiered loyalty programs take this concept a step further. Tiers reward the highest-value and most frequent customers with the best gifts or discounts. The most widely known application of tiered loyalty is airline points. Airlines offer tiers like “bronze”, “silver” or “gold” status levels to reward customers in different spending brackets. This incentivizes customers to move up through the ranks to earn higher value rewards.

Done right, a tiered loyalty program will offer genuine value to your customers, whether they’re shopping in-store or online.

Federation + sees 10% revenue boost from loyalty marketing alone

Cin7 customer Federation uses Marsello for their tiered loyalty program, Federation +. Their points and reward options incentivize customers to move up through the levels—Silver, Gold, and Platinum.

Since activating the tiered program, Federation have seen their repeat purchase rate jump to 20%. The loyalty program has led to a 10% increase in total revenue.

2. RFM segmentation

RFM stands for recency, frequency and monetary value. RFM segmentation uses all these factors to categorize a customer database into groups. Customers in a brand’s top segment have purchased recently, make regular transactions, and are in the top percentile of lifetime value.

You can use RFM segmentation to group your database, provided you have purchase data attributed to unique customers.

If you have trouble collecting or tracking this data, a loyalty program provides a fantastic incentive for customers to self-identify. A loyalty program will also drive customers into your most engaged segments by incentivizing repeat purchases.

You can also use your loyalty program tier lists or RFM segments to send one-off campaigns. PB Tech sends occasional rewards like free shipping codes to incentivize repeat purchases. You can tailor your promotions to suit the customer group—giving the most exclusive offers to your best customers.

3. Referral programs

Referral programs encourage existing customers to share your brand with their friends in exchange for loyalty points or rewards. That direct referral is highly influential—people are as much as 4x more likely to buy when referred by a friend.

Loyal customers are a powerful marketing asset. Incentivize customers to tell their friends about your store with a referral program to help you acquire more like-minded customers. You’ll tap into the potential of your customers’ networks (their friends, family or work colleagues), connecting you with consumers who are more likely to love your brand!

Key takeaways

Loyalty marketing elevates brand experience

With a bit of planning and effort, a loyalty program augments the customer experience and leaves them feeling valued.

You can collect data with a loyalty program

We know that our regulars are our most valuable customers. But do you know who they are? Could you send them an email? Or an SMS? To actually market to your most valuable customers, you need to know who their customers are, how much they’re spending, and how to reach them. A loyalty program offers an incentive for customers to self-identify at purchase, so you can collect this information.

Customer data will provide marketing insight

If you’re collecting that data—that’s great! Use your top loyalty tiers or RFM segments to offer personalized offers to your highest value customers.

Get started with Cin7 + Marsello

Powered by Cin7 and your e-commerce data, Marsello works seamlessly in-store and online to provide a true omnichannel customer experience.

  • Capture in-store and online customer details
  • Deliver personalized and timely automated marketing
  • Incentivize repeat purchases with email, SMS, a loyalty program, and more
  • Grow your average basket size with advanced product recommendations
  • Accurately track and attribute sales to your marketing activity

Learn more

Helping LOCATE customers find a new home

The choices for inventory and order management software are narrowing by the month. In July 2020, Square sunsetted Stitch Labs. In June 2021, Intuit/QuickBooks announced it was sunsetting its TradeGecko platform. In November of 2021, Xero announced October 10, 2022 as the date it will be sunsetting its LOCATE software.

The field of inventory software providers is undergoing a trend of consolidation because the few top full-featured players are becoming established as the solutions of choice.

If you’ve started an ecommerce business, are in the planning stages for one, or are expanding your brick-and-mortar to include online, implementing a flexible, cloud-based, all-in-one inventory and order management system should be top of mind.

The sunsetting of LOCATE may leave you in need of another software solution for managing  your inventory. If that’s the case, how would you feel about getting an online system that could do more than LOCATE? Is your business sufficiently prepared for robust growth, for instance? Cin7 is an inventory and order management solution built to position your business for growth for years to come.

There are still several options out there, even without LOCATE. How can you know which solution to choose? How do the leading providers that are left compare to each other? Which solution is best for you?


Choosing the right alternative to LOCATE

Here are some important considerations to keep in mind as you begin to research inventory control providers.

A solution that will grow with you

The software you choose should be able to keep up with the growth of your business. A good way to estimate the future growth of your business is to take the quantity of goods you’re currently selling and increase it by a reasonable growth factor each year for the next five years.

Higher complexity online sellers are adopting Cin7, which supports multichannel sales operations and boasts over 700 built-in integrations that connect to popular accounting, shipping, and 3PL providers to handle warehousing and fulfillment.

When selecting an inventory management system, you should make sure it’s  completely SaaS-based. SaaS stands for Software as a Service, which essentially means it operates totally in the cloud. Some providers are not completely SaaS based, and require physical servers to be installed in each of your locations. Of course, these servers have to be maintained.

Highly configurable multichannel D2C options

We recently conducted a survey of 4,000 online sellers. We wanted to find out what strategies the most successful sellers were applying. Of the 4,000 businesses we polled, 47% rated multichannel selling as their #1 priority.

Building a variety of sales channels allows for a more agile business strategy, one that’s less vulnerable to market disruptions. Cin7’s integrated ecosystem enables multichannel selling from all of your online and physical store locations.

We even published the survey as a fact-filled eBook. It’s available for free right here.

Strengthen your supply chain

We’ve all heard about the current state of the global supply chain. Experts tell us the disruption may not be resolved until 2024 or beyond. This underscores the importance of choosing a software provider with the richest feature set for the price to mitigate the impact of supply chain disruption wherever possible.

Compared to competitors, Cin7 comes out way ahead when it comes to feature depth. As your business grows, the ability to connect directly to major retailers via built-in EDI simplifies bulk orders and payment processing. Cin7 seamlessly connects inventory and order management to point of sale, online marketplaces, accounting software, shipping, and 3PL providers. It also includes a warehouse management system.

When it comes to integrations, no other solution can beat Cin7. With over 700 built-in connections, Cin7 creates a centralized network of real-time 360° visibility across your business and builds efficiencies in finance, order fulfillment, EDI, and 3PL.

Cin7 immediately syncs all sales and purchasing transactions with popular accounting software like QuickBooks and Xero.

When it comes to financial analysis and reporting, Cin7 boasts extensively configurable reporting analytics including pivot table-based reports to help with sales analysis and inventory forecasting.

B2B and Wholesale

Cin7 ensures you can handle inventory control, sales, purchasing, order fulfillment and payment processing for B2B orders. Cin7 includes a configurable payment portal that allows you to set payment terms, take wholesale order deposits of any amount, and process all payments.


Cin7 is priced in the mid hundreds, includes multiple users, and connections to third parties in the monthly subscription fee. Most other solutions require middleware providers to create connections and charge a recurring monthly fee per connection.

With the number of connections required to run your business, it’s financially wise to go with a provider that has already built direct connections to the leading third parties you’re going to need to work with and includes them in your monthly fees.


Don’t delay researching

October 10, 2022 is just around the corner. If you’re a growing product seller and multiple sales channels is your goal, book a demo here. One of our Cin7 sales specialists will help you find out if Cin7 is a fit for your growing business.

Merrell NZ: How to build a highly engaged customer base

This is a guest blog post written by Cin7 partner, Marsello. Learn more about our partner program.

Email marketing is a key sales tactic for retailers and product sellers, so it’s important to have an active, responsive database. That means consistent or growing engagement (open and click rates), a high repeat purchase rate, and growing average customer lifetime value.

In this article, we’ll look at how Cin7 and Marsello customer Merrell NZ builds their customer database, which boasts a 15% repeat purchase rate and an average purchase frequency of 3.5x.

Did you know? 50% of consumers buy from marketing emails at least once per month, and 59% say that marketing emails influence their purchase decisions (Salecycle, 2022).

How to build a highly engaged customer base

1. Collect high quality contacts

Merrell NZ use a clever tactic to ensure the best quality contacts are added to their database: They ask for more than just an email address.

This might seem contradictory — surely the more information you ask for, the fewer leads you get? But Merrell NZ know that their most valuable customers are those who are willing to give just a bit more information.

This pop-up has a 25% sign-up rate. That’s incredible.

Here’s why the pop-up works:

  • It gets to the point in the first two sentences.
  • It’s aligned with Merrell’s beautiful, down-to-earth brand.
  • It offers VIP rewards in return for contact information (and everyone knows giving your date of birth means birthday goodies!)

For a business that understands how valuable its database is, this tactic is perfect.

Top 3 Pop-Up Mistakes:

  • No offer, promise of value, or incentive
  • No obvious purpose (too wordy, or an unclear offer)
  • Poor user experience (for example, it’s hard to get the pop-up to close)

2. Leverage email automation

Merrell NZ is building even stronger relationships with their customers with automations. Triggered when customers take a specific action or meet certain criteria, automated emails help Merrell NZ deliver a highly personalized customer experience.

Marsello “gives us the opportunity to link customers from our retail and web stores, work around customer retention and automate email marketing flows in a really clever way,” says José Matiz, Retail Manager for Merrell NZ.

“For us, Marsello was a game-changer, we have been using it for over a year. We started with email marketing and now moved on to loyalty programs and several automations, it’s amazing,” says José.

Above: Merrell NZ’s abandoned cart automation, set up in Marsello.

Automated emails, triggered by a customer action, get 8 times more opens than manual, bulk emails. Here are two very effective automations you can set up in just a few clicks:

  • Welcome emails: More than 80% of consumers will open a welcome email, and these automated welcome emails see up to 10 times more clicks than other manual emails. You can deliver immediate value with a thank you discount or voucher to make a great first impression, introduce them to your brand, and encourage them to buy again.
  • Abandoned cart emails: Send a friendly reminder to customers if they abandon their cart. This reminds your customers to come back to your store and complete their purchase. On average, each abandoned cart email generates $5.64. In comparison, the average promotional email generates $0.02.

3. Use segmentation

Customer segmentation is the process of dividing customers into groups, allowing retailers to do more targeted and effective marketing.

Segmentation is a powerful antidote to poor database engagement and low email open rates. According to research by Hubspot, 78% of marketers reported that segmenting their database is their most effective email marketing strategy. In an analysis of more than 100,000 emails, Hubspot found that segmented email lists had 12% higher click-through rates than emails sent to an entire database.

You can segment your database in any number of ways, allowing you to discover and create different cross-sections and niche subgroups within your database:

  • Demographics: Segment by common customer characteristics such as age, gender, or life stage.
  • Geography: Segment customers based on country, state, or city.
  • Behavior: Segment customers based on their activity at your stores such as last purchase data, repeat purchase rate, or the number of loyalty points earned.
  • RFM: Segment by Marsello’s RFM groups based on purchase recency, frequency, and spend. (most valuable customers, at-risk customers, window shoppers, and more).
  • Or any combination of the above.


Merrell NZ: Creating segments of your best customers

Merrell NZ’s average repeat purchase rate across the database is 15%, but some groups of their customers purchase more frequently than others. Merrell NZ uses loyalty program tiers to create segments of their most engaged customers for VIP marketing.

Above: Segment your marketing lists with Cin7 + Marsello.

Sending targeted marketing to your best customers, like this, is smart. Roughly 80% of a business’s profits will come from 20% of its customers—that is, your regulars. These customers are brand-aware, highly likely to engage with your emails, and are very unlikely to unsubscribe.

Retailers can also send more frequent messages to those who are loyal brand followers (although you’ll see your best engagement if you don’t send more than five emails per week).

Some customer database tips

  1. Email marketing is all about quality, not quantity. Sending targeted, considered emails to smaller groups will often outperform bulk emails to your entire database.
  2. Database hygiene will help engagement and reduce costs. From time to time, remove contacts from your lists if they haven’t responded to win-back campaigns, or haven’t opened emails in a long time.
  3. Get more granular, detailed customer data for better segmentation. Connect your online and in-store sales channels to your marketing platform for the best results.

Cin7 + Marsello

Powered by Cin7 and your e-commerce data, Marsello works seamlessly in-store and online to provide a true omnichannel customer experience.

  • Capture in-store and online customer details
  • Deliver personalized and timely automated marketing
  • Incentivize repeat purchases with email, SMS, a loyalty program, and more
  • Grow your average basket size with advanced product recommendations
  • Accurately track and attribute sales to your marketing activity

Book a demo with Marsello

Top 10 technologies driving ecommerce growth in 2022

New technologies continue to drive innovation in the ecommerce world. How is your site keeping up? Check out our predictions for the top 10 technologies that will drive ecommerce growth in 2022.


1. Voice and image search

Increasingly, consumers are using their voice and images to search online. As a result, businesses that want search bots to find them should incorporate text that mimics spoken questions into their sites along with high quality images.


2. AI chatbots

AI chatbots may be the future for the ecommerce industry. Their sophisticated programming allows the AI chatbot to respond to customers as if the chatbot were a real human being.

Unlike rule-based chatbots, AI chatbots are constantly learning from their conversations and can develop unscripted responses to queries. They are designed to read tone and emotion as well as help customers get the best recommendations for the products and services they are seeking.


3. Smarter mobile shopping tools

Brick-and-mortar retailers do not like seeing customers looking at their phone screens, for it indicates that the customer is price shopping or using their store as a showroom for a later online purchase elsewhere.

Therefore, savvy retailers offer their own GPS-enabled mobile shopping experiences to help customers buy in-store or anywhere else. For any retailer, a mobile-optimized site and store is a fundamental element of a positive ecommerce experience.


4. Omnichannel presence and support

The term omnichannel refers to the integration of multiple channels for ecommerce, such as an online storefront, website, or social media page. When you offer omnichannel support, your customers can enter information in one channel, and you can access it in another, providing a more seamless customer experience across channels.


5. Fast and secure e-wallet functionality

Speedy and secure e-wallet technology allows customers to store all of their payment information digitally in one place. This increases efficiency when shopping online because instead of having to enter information for each purchase, customers can check out of a site with just one or two clicks of a button.

Businesses equipped to accept e-wallet payments can level themselves up in the ecommerce market with better scalability of services and reciprocal security to attract even more customers.


6. Metaverse and other gaming platforms to facilitate sales

The concept of the Metaverse is still evolving, and it isn’t ready as an advertising platform. However, it represents a potent potential marketing channel for various ecommerce brands. Global brands like Nike, Coca-Cola, Vans, and Gucci are already gearing up to treat their customers with virtual products.

Various gaming systems have also opened their platforms to ecommerce brands. For instance, leading fashion brand Balenciaga recently teamed up with Epic Games to launch its Fortnight clothing line. Nike turned to Roblox to launch Nikeland for purchasing virtual Nike gear for the gaming avatars.


7. Livestream commerce

Remember TV shopping channels? Livestream commerce or Livestream shopping is almost like that. It is a video streamed on a commercial platform where the host shows viewers various goods in real-time. Thus, the audience can easily buy products directly from the shopping site.

This type of ecommerce is very popular in China. For instance, in 2020, during the Global Shopping Festival on the Taobao platform, live broadcast generated sales of about $6 billion. Companies in the US have also noticed a tendency toward this upgraded version of ‘shoptainment.’

This approach to online retail lets you present items in every dynamic and develop client interest by creating urgency with limited-quantity or limited-time offers.


8. Headless and API-driven ecommerce

Headless commerce is a solution that lets an online store’s ecommerce platform de-couple from the front-end presentation layer. More ecommerce businesses have adopted headless technology due to its flexibility on the backend, added SEO and digital experience capabilities, and content marketing.


9. Progressive web apps

The progressive web app is a technology that lets you create web applications that look like native mobile apps. While building these solutions, developers use web technologies like JavaScript, CSS, and HTML.

Retail giants like Walmart and Alibaba have used PWA to generate more revenue and increase conversion rates. Progressive web apps are perfectly suitable for any small and medium-sized organization.

PWA’s primary functions include:

  • Offline application access
  • Application access via the smartphone’s home screen
  • Push notifications


10. Cin7 inventory management

Popular brands know that the bigger your business, the more crucial it is to have a scalable infrastructure. Cin7’s flexible, future-proofed and hyper-scalable inventory management software is purposely built for retail businesses.

It offers various integrations with a speedy, expert-led implementation having a success rate of 97%.


Wrapping up

More innovations in ecommerce technology are likely to evolve in 2022. As you evaluate whether a new technology is worth incorporating in your business, consider magnitude, relevancy, and functionality. While some may provide a huge value, others might be out of touch with your particular customer demographic or be too costly. One technology we certainly recommend is Cin7 inventory management software.

Cin7 inventory management software makes all your business operations, like purchasing, selling, warehousing, accounting, and shipping, hassle-free and virtually effortless in order for you and your management team to focus more on other aspects of your business.

Book your demo now!

Top 20 B2B apps to boost sales in 2022

To increase sales and beat competitors, you need the right technology. Apps that improve efficiency, like sales rep management tools, can boost your bottom line.

But it can be a challenge to determine which sales apps are the best for you and your team. So, we’ve done the research for you. We have compiled a list of the best sales apps that can improve your business performance.

Here’s the list of the top 20 proven sales apps to boost productivity.


1. Slack – team communication

Connect your remote teams and centralize communication with this best-in-class messaging app. Communicate seamlessly with your team and boost collaborative productivity using Slack. It’s one of the most reliable sales team tools.

You can discuss projects, share files, and maintain transparency within the team. Plus, Slack integrates with other CRM tools to manage sales efficiently.

  • Work with external contacts, adding them as guests.
  • Create channels for different topics.
  • Engage with team members to share vital messages quickly.
  • Set reminders to complete tasks on-time.


2. LinkedIn – lead development

While technically LinkedIn is a social platform, our clients still rank it as one of the top tools for lead development. LinkedIn is an excellent place to find leads and nurture sales prospects – especially when selling to companies. You can search profiles of key decision-makers and even contact them through LinkedIn messages.

Knowing the key players saves sales reps from navigating multiple gatekeepers before reaching decision-makers.


3. MailChimp – email marketing automation

MailChimp is a cost-effective way to manage your email subscribers. With over nine million users, MailChimp is one of the most popular email marketing platforms.

Their tools allow you to send well-designed emails to targeted audiences. MailChimp has advanced analytics to measure the effectiveness of outbound emails. MailChimp integrates with numerous third-party apps to sync customer data and streamline workflows.


4. Saleslion – sales proposal creation

With Saleslion, you can create interactive proposals and sales materials online which will help in closing more deals faster. The platform allows you to optimize every step of your sales process – be it clarifying audience motivation or comprehending the sales message.

Ultimately, you can design smarter processes and sales strategies to close deals with prospects. Be prepared for any sales objections and confidently handle sales calls with Saleslion.


5. – outreach and lead generation is a CRM that saves you time.’s toolset is easy to navigate so you can spend more time nurturing and converting leads than searching for them. The app uses personalized automation for email campaigns designed to engage and convert, including follow-up. has over 2000 integrations to boost efficiency. Connect with customer service platforms, multi-channel marketing apps, and productivity tools.


6. Hunter – email hunter

Hunter connects you with professionals who matter to your business. Search first and last names or company websites to find the email address of the person you want to reach – provided the company has a verified domain that’s publicly available.

It’s one of the best apps for finding business emails for sales prospecting.


7. Badger Maps – route planner for sales

Badger Maps is a multi-stop route planner designed for in-the-field salespeople. With Badger Maps, you can meet the right prospects at the right time, using the fastest route with over 100 stops.

With features like check-ins, lead generation, and follow-up reminders, Badger would streamline every aspect of a field salesperson’s job. Badger Maps is one of the best sales route planners for sales reps and their teams, with the selling capabilities of a CRM and a prospecting tool.

Badger Maps is available for iPhone, Mac, PC, and Android. It also syncs seamlessly with multiple CRMs to keep important customer information in one place.


8. Zoom – video conferencing

Cut down the travel expenses and save time by holding conferences, meetings, and webinars online with Zoom. It’s a leader in modern enterprise video communications and a perfect solution to conduct distance meetings.

With this advanced sales productivity tool, you can easily share screens with prospects and give effective sales presentations from anywhere at any time of the day – it’s a perfect solution for today’s global marketplace.


9. MakerMove – tools and resources

MakerMove is a special platform for makers and founders to discover useful resources and tools. There are numerous curated lists of resources available, but MakerMove puts them all together in a nice interface. This allows you to quickly discover innovative products to help you succeed.

Get inspired by the best podcasts and books to help you grow. Find journalists to get press coverage or connect with the best investors to fund your startup. Discover anything you need to boost your project – all in one place.


10. Track-POD – route planner software

Track-POD is the emerging leader in contactless and paperless delivery solutions. It’s more than proof of delivery.

The app provides route planning and optimization, real-time driver tracking, fleet management, customer portal and notifications, e-sign, and paperless proof of delivery. You can level up and scale your delivery management with Track-POD.


11. CircleBack – address book management

Good communication is crucial to building long-lasting relationships. But it isn’t easy to maintain meaningful connections when the contacts are outdated, or worse, scattered on post-its or other places. Avoid clutter and manage contacts with ease using CircleBack.

CircleBack is one of the best sales productivity tools to keep your information up-to-date and organized.

  • Scan business cards to add new contacts instantly.
  • Remove duplicate entries to keep your address book clean.
  • Connect multiple networks in one unified address book.
  • Integrate with CRM tools to ensure your contacts and deals are updated.


12. Feedly – news aggregator application

Don’t miss important news related to your industry. Now you can stay updated with the latest trends in the global marketplace with Feedly. Find news, content, and articles you like on a single platform.

Track what you read using Feedly’s history option. As well, receive suggestions for new blogs that may interest you.


13. Evernote – note taking app

Take the market research beyond bookmarks and eliminate scrap paper with Evernote. It’s a digital storage facility for vital data. Not only can you maintain a wide range of content but also store images, record notes, and upload PDF files using this smart note-taking application.

  • Tag the notes for quick reference.
  • Manage content from any internet-connected device.
  • Attach pictures and audio directly to notes.
  • Create shortcuts to frequently accessed files.
  • Set reminders for projects and tasks.


14. Tripit – itinerary and travel planner

Streamline travel plans in one place to stay organized with Tripit. Everything from flight details to hotel bookings are easily available within this app. Tripit offers a master itinerary for all your trips to ensure seamless and hassle-free traveling.


15. Basecamp – project management

Complete sales tasks on-time and collaborate with your team using Basecamp. Basecamp is a project management app and one of the best sales team tools. Eliminate complexity and keep projects and communications centralized. Basecamp organizes the who, what, where, and why for company projects.

  • Receive an email notification when new tasks are assigned or old ones are due.
  • Keep everyone in the loop with real-time project discussions.
  • View each detail related to a project in one place.
  • See deadlines, tasks, and events in one view using Basecamp Calendar.
  • Share large files hassle-free.


16. Doodle – meeting scheduling

Simplify the process of setting meetings and finding convenient times to meet with potential prospects using Doodle. Stay away from conflicting bookings and stay on track with this amazing daily sales app.

Whether you’re coordinating with 30 volunteers for a huge event or a small team for a monthly meeting, Doodle keeps everyone on the same page by seamlessly scheduling meetings and events.


17. Leadfeeder – website visitor tracking

Keep an eye on website visitors using Leadfeeder. Know who visits your site and what pages they look at with this high-end marketing tool. It is one of the best ways to convert site visitors into leads.

Leadfeeder integrates with numerous marketing tools to capture and manage leads.


18. Expensify – expense management

Tracking expenses is a necessity for business travel. Expensify is the easiest way to simplify and streamline expense management. Expensify is one of the best expense management apps, with more than 2.5 million users worldwide.

  • Create expense reports by clicking a photo of trip receipts.
  • Link credit and/or debit cards with your Expensify account to automatically place charges in expense reports.
  • Convert expense reports into customized invoices with just one click.


19. Chorus – conversation intelligence platform

Chorus uses artificial intelligence to record and transcribe sales calls into notes in real-time. This enables sales teams to store valuable information from phone conversations quickly and efficiently.

Chorus extracts insights from sales calls, which can help you fine-tune your communication strategies with clients.

  • Analyze sales calls and meeting recordings.
  • Discover top performing sales reps.
  • Create a playlist of great calls for training new sales reps.
  • Track performance and compare it with teammates by viewing the leaderboard.
  • Share recordings with the sales team.


20. Lastpass – password manager

This list would not be complete without a password manager. Our customers rely on LastPass as their password management app. LastPass stores your passwords in one location that you can access from anywhere.

LastPass syncs with multiple devices and is easy to use.


App integration with Cin7

As a small business owner, part of your job is staying one step ahead of your competitors. One way to do that is to streamline your processes – which is exactly what these sales apps do. Explore the extensive features of all these popular apps and leverage their benefits to improve your business’s bottom line.

Speaking of integrations, Cin7 integrates with 700+ business tools that your sales team can use to boost your business. Cin7 integrates with sales and marketing apps, 3PL providers, payment gateways, EDI suppliers, and a lot more. You can access the full list of our integrations from here. 

Use integrations to increase sales and reorders and win new customers.

Contact us to book your demo now. We’ll take the time to understand how we can help your business.

Posted in B2B

5 things to look for in a retail point-of-sale (POS) system

Customers expect to make purchases quickly and easily. An efficient point-of-sale (POS) system lets you provide multiple options to your customers to make their shopping experience seamless.

What makes a good POS system?

#1 Wide choice of payment options

From credit and debit cards to buy now, pay later (BNPL), as well as wallets like Apple Pay, Google Pay, and Samsung Pay, there are many easy payment options for customers today.

Your POS system should provide a range of payment options so customers can conveniently pay in the manner that best suits them. The benefit for you is that if you give customers the freedom to pay by the method of their choosing, they tend to shop more frequently and buy more.


#2 Omnichannel integration and management

Customers interact with your products through multiple channels, such as websites, social media, and mobile apps. A POS system that integrates these channels and provides omnichannel support creates a unified experience for the customer. Providing omnichannel support means you can handle orders coming from multiple channels, devices and platforms.


#3 Mobility

If the customer doesn’t come to you, go to the customer. Mobility is one of the most important features of a POS system, as it enables you to take payments on-the-go.

The best example of a mobile POS can be seen at some restaurants today that have quick response (QR) codes right at the table. Customers can view the menu, order food and even pay the bill by simply scanning the code with their smartphone. It provides a quick and easy experience for customers, as they don’t have to wait in line to pay the bill.

All of this is possible if your POS system is capable of handling mobility.


#4 Third-party software integrations

Third-party integrations give you access to a wide range of services from within your POS system. If your POS system offers integrations with all the major third-party software, you can easily share data across all the platforms and don’t have to go through the hassles of manual updates.

Services such as customer relationship management (CMR) and a human resource management system (HRMS), when integrated into your POS system, become an incredibly powerful tool. They can manage customer experience data, run loyalty programs and even monitor individual personnel performance from the POS system.


#5 Promotions and discounts

Nothing hypes a product like a steep discount. Customers absolutely love a deal, and running promotions is a sure way to sell more products.

As you set out to create appealing offers for your loyal customers, your POS system should help you by telling you which product is selling less, so you can create a promotion.

A POS system should also let you create a variety of promotions on the desired item(s) by creating bundles. When you create a bundle (such as a “Buy Two, Get One” offer on socks), the POS system should be able to sell it seamlessly.

Sales will be reflected in the inventory count immediately and help you keep track of how your promotion is faring.

Cin7 POS for your retail business

If you’re looking for a robust POS system for your business, look no further than Cin7. Our solution has all the POS functionalities required to streamline product sales. Additionally,  Cin7’s POS system automatically updates inventory levels in real time.

Cin7’s POS is designed for omnichannel sales. It allows you to transfer orders to other locations as well as ship directly from the store.

Book a demo with Cin7 to learn how we can help you deliver a stellar retail experience.

Posted in POS

Top supply chain trends to watch in 2022

Covid-19 has changed the way many businesses operate, and new trends are emerging daily. Many industries have sustained massive losses and others have made huge gains. In fact, entire supply chains have transformed in new and interesting ways.

Here’s a list of key trends that will take over in the supply chain industry in the coming year. In modern times, the supply chain is an essential part of every organization. We expect a year full of supply chain improvement and evolution. Let’s jump right in.

Improved artificial intelligence (AI)

Artificial intelligence (AI) will become a primary driver in the ever-growing supply chain industry. AI algorithms have the capability to automate basic operations by processing data from previous operations. AI has the potential to save a lot of time and remove a substantial amount of human error. These two improvements will make supply chains much more efficient.

AI can also decrease the amount of human capital needed for performing both basic and complicated tasks. Because of this, the potential for AI is enormous. It can help businesses identify patterns in data and give managers access to a range of useful insights. As businesses take advantage of AI, operations in the supply chain will become more accurate and efficient.

Robotic automation

Robotic automation, including drones and driverless vehicles, can improve the supply chain by streamlining logistics operations. In the coming year, some executives will start using self-driving drones to make small goods deliveries.

In 2019, nearly half of U.S. companies spent up to $869 million on at least 16,400 robots. Robotic automation is playing a massive role in the supply chain and supply chain management companies.

The emerging scope of IoT (Internet of Things)

Like AI and robotic automation, organizations are increasingly interested in using IoT devices to improve visibility. The Internet of Things will benefit the supply chain industry in many ways.  Companies will be able to fit sensors into vehicles, warehouses, and outlets to provide data that enhances visibility in inventory management, production, and maintenance.

End-to-end IoT services are rapidly being adopted by supply chain organizations. IoT will help increase transparency across the entire supply chain. Everything will be tracked in real time as GPS sensors are fitted in different kinds of transportation.

Sensors play a vital role in warehouses by providing visibility into inventory management. It will also play a large role in gauging demand for retailers, too.


Customers want same-day delivery of their products, but this level of speed and efficiency can be difficult to manage for logistics teams. This is where blockchain technology can help supply chain management.

Blockchain can help businesses eliminate intermediaries and communicate directly with potential customers. Blockchain technology can also assist in distributing data transparently. However, blockchain’s most significant advantage in supply chain management is that it offers complete protection for securing information. Because it’s decentralized, blockchain helps keep data protected from unwanted edits. Customers, shipping lines, logistics firms, and vendors can communicate over a single, protected platform where information is stored.

Agility in supply chain management

Thanks to the pandemic, the supply chain industry is becoming much more agile. Supply chains are becoming increasingly flexible, and they now have the ability to deal with changes, disruptions, and challenges that arise.

Thanks to AI and machine learning, many companies can adapt on the fly. Shipments are becoming more personalized as pre-orders specify exact requirements. As industries move forward, customers are becoming more prioritized. The ability to customize is becoming a total necessity. Companies are starting to build infrastructure that permits customized orders in the supply chain without adding any cost.

Smart contracts

Automation is escalating in multiple ways. Along with AI and robotic automation, smart contracts are starting to emerge, too. Companies are starting to use smart contracts to settle payments with cryptocurrencies automatically, which removes the need for arbitration and makes the payment process much quicker.

Smart contracts are transaction protocols that are executed when required conditions are met. They can also be useful for generating invoices when shipments reach their destination. The most common use case, however, is when financial transactions are being performed between parties.

Omnichannel is the new trend

Customers are starting to expect better customer experience, and omnichannel can help by providing a quicker, more direct shopping experience. Omnichannel services will help customers as they shop online or in stores.

People want to purchase and receive goods as quickly as possible. This is why the demand for streamlined logistics is increasing every day. Omnichannel supply chains are helping customers get a smoother, more transparent experience.

ScaaS (Supply chain as a Service)

As supply chain management teams become smaller, companies are starting to hire groups of skilled individuals who focus on making strategic, supply-chain-enhancing decisions.

Most businesses still manage their supply chains in-house. However, as trends and technologies evolve, many companies will adopt the ScaaS (supply chain as a service) business model. It’s a great way for companies to outsource logistics, inventory management, packing, and more.


Stay on top of new trends to streamline your supply chains

As new technology emerges, processes will become both smarter and faster. If you follow the trends, your supply chain has the potential to become more sustainable and customer-centric. Trending technologies like IoT, AI, and blockchain can help simplify your current processes and automate your operations.

By staying updated and well-informed on evolving supply chain trends, you can stay flexible and adopt the technology that makes more sense for your business. As you do this, you will reduce supply chain disruptions. Ultimately, this knowledge will help your business boost efficiency and productivity.

With Cin7, you can get real-time inventory insights. You can also automate your purchase orders to avoid stockouts. Cin7 also integrates with 3PL providers to help you streamline your order fulfillment. Book a demo with our experts to learn more about using Cin7’s capabilities for scaling your operations.

5 Common invoicing mistakes businesses make & how to avoid them

Retail and wholesale-based businesses need to realize as many efficiencies as possible to survive in the marketplace. Today, success is dependent upon modern tech stacks with cloud-based software that best suits inventory-centric operations.

The adoption of cloud-based software has helped product sellers succeed in an industry that has been disrupted by COVID-19 and global conflict. By taking full advantage of the move to the cloud, thriving businesses are enabling their remote workforces, automating the increasing demands of digital commerce, and protecting their intellectual property with the latest in web security.


Avoid paying interest on cash borrowed from business credit lines to bolster cash flow

Few aspects of business are more critical than timely and accurate accounts receivable. Meticulous invoicing keeps cash flowing into the business. Leaving such a crucial function to error-prone, manual processes is a mistake that small businesses can no longer afford. And the process doesn’t end at sending invoices to customers. Accurate, real time data supports follow-up on receivables – also key to maintaining cash flow.

When it comes to invoicing, errors and delays lead to lost revenue so it is vital to understand what mistakes businesses often make and how to avoid them. We preface the following tips by generally advising that by adopting cloud-based accounting software from a respected vendor that is custom integrated with an inventory control platform ensures all financial data is managed on an accurate and timely basis. Here’s a comprehensive list of common invoicing mistakes businesses make and the solutions to ensure you can prevent repeating them.

1. Sporadic invoicing

When businesses send invoices to customers inconsistently, it’s easy to fall behind. Invoicing on different dates each month can also lead to receivable delays. This mistake is likely to occur because some businesses only invoice on specific days of the week.

This can be an issue for customers as well. Customers have difficulty planning their cash flow because they have no idea when to expect an invoice. Random invoicing results in delayed payments causing receivables to age beyond 30 days. To rectify this, select specific dates every month on the calendar to regularly send invoices. The best solution is to automate the process with invoicing software. Customers will be well aware and have enough time to arrange the payment.

2. Timely collections

Simply sending invoices doesn’t complete the job. It is essential to follow up with customers who haven’t made payments within agreed credit terms. Organization is key to success here and failing at collections hinders growth and long-term viability.

Once an invoice is sent, it is recommended to set a reminder to follow up on debts. When the time comes, a persuasive email that urges customers to take action immediately can be effective. Best practices encourage the use of accounting software that helps manage receivables and sends reminders of past due invoices.

3. Unclear terms of payment

Always clearly specify Terms and Conditions regarding payment terms. This should include details about late fees, pricing, and other details about products and services. State all payment policies on invoices so that customers aren’t confused and can make payments on time.

Be as specific as possible. For example, a customer may wonder if “net 15 days” excludes weekend days or not. Instead, specifying “net 15 business days” will offer clarity.

4. Lack of company branding

Company branding is an invoice element that can have an impact. Undoubtedly, branding is crucial for every facet of business, and invoicing is no exception. Including branding on invoices means customers can easily identify who the invoice is from.

Moreover, using a company logo and clear branding on invoices ensures that customers can easily spot invoices from your business. Each branding opportunity can help improve awareness in the marketplace. Leveraging the benefits of invoicing software like QuickBooks Online offers custom invoice templates and the ability to add branding elements.

5. Inconsistent back-ups

Invoice data is an important part of an overall back-up plan. Depending upon location, a business may be legally obliged to archive invoice data for a specified period of years. Furthermore, an ability to provide customers with archival invoice data upon request demonstrates that their account is being managed properly.

Every invoice sent should be backed up either as a physical copy or a digital one. Keeping a paper copy is not highly recommended as it is prone to be misplaced or damaged. Backing data up using a cloud storage service or adopting cloud-based accounting software are both compliant solutions.


Wrapping up

Accurate and timely invoicing is critical for long-term success and growth.

In this article, we have covered some of the most common invoicing mistakes and how they can hamper receipt of payments. If a business is reaching the point where it can no longer afford to rely solely on error-prone, manual data entry to manage invoicing, or relying upon legacy invoicing software, we suggest upgrading tech stacks to modern, cloud-based solutions.

Intuit and DEAR Systems have recently partnered to offer an Advanced Plan bundle that includes a subscription to both QuickBooks Online and DEAR Systems inventory and order management beginning at $375 per month. This offers the perfect opportunity for growing product sellers to easily enjoy the very latest cloud-based solutions to manage cash flow, inventory, and order fulfillment.