The story behind the DEAR Advanced plan and the expanded intuit relationship

Cin7, DEAR Systems, and Intuit share a vision — helping product businesses thrive by moving them to the cloud. We’re passionate about innovating to solve product sellers’ most challenging and important problems.

After working closely with Intuit’s QuickBooks’ leadership team for six months, we’re proud to release the DEAR Advanced subscription plan which includes a complete QuickBooks Online Advanced edition subscription.

New DEAR Advanced plan includes QuickBooks Online Advanced edition

Last week, we announced a new level to our collaboration with Intuit and unveiled the DEAR Advanced plan.  This plan offers multichannel inventory management and QuickBooks Online Advanced Edition all in one system — at a fraction of the cost of an ERP. (At this time, the DEAR Advanced plan is only available in the United States.)

What’s the motivation for this new DEAR + QuickBooks bundle

We are seeing increasing numbers of product businesses moving from desktop accounting and out-dated applications, like Fishbowl, to pure online solutions — like DEAR or Cin7 + QuickBooks Online or Xero. But we know from research and experience that a big factor holding product sellers back from moving to the cloud is the perceived risk of changing systems, and unfamiliarity with online accounting and multichannel inventory management.

The problem is, this  fear of change and hesitancy to move to the cloud is keeping hundreds of thousands of product based businesses from thriving. . With this first-of-its-kind bundle, we’re showing product sellers that DEAR and QuickBooks Online work very well together. Equally importantly, product sellers seeing two leading brands coming together in close collaboration can replace a fear of moving to the cloud with confidence in the software, services, and support of these highly regarded brands.

We want all product sellers to experience incredible gains from moving from desktop to the cloud

Product sellers who move from desktop accounting and desktop inventory applications to online accounting and online inventory management often regret that they didn’t make the move  years earlier, once they’ve experienced the difference.

Several of the amazing gains from moving to desktop to cloud frequently described in detail by our customers include:

  • Sharply reducing errors which are common in spreadsheets, emails, and manual legacy processes that have built up over the years. After moving online, the sharp reduction in manual errors leads to happier customers and employees, along with sizable reductions in the costs of re-working orders.
  • Clearly seeing the big picture for growth which is otherwise obscured by the kind of siloed information systems and outdated information, that lead to knee-jerk decisions. Once product sellers move to the cloud, they tell us that things that had been excruciatingly difficult — like reordering in time for the next batch of production — are suddenly easy.
  • Confidently leaving behind inefficient, time-consuming, manual inventory management and instead investing time into more important and valuable activities. Instead of sending emails to order stock and manually tracking orders and spreadsheets, cloud-based product sellers tell us they now have time for  much more valuable initiatives.
  • Neatly integrating everything from shipping to payments to accounting — something that’s very hard to do with desktop software. Most product sellers running on old desktop accounting and inventory management software are facing escalating supply change troubles, are struggling to add new product lines or sales channels, and can’t connect their systems. This is far from uncommon at long-established companies — but for product sellers running their business with DEAR, Cin7 and online accounting, things couldn’t be more different.

With so much to gain from moving to the cloud, why do product sellers still use desktop accounting and out-dated inventory management?

Many product sellers are fearful of change. They dread replacing their old systems so much that they live on with painful, inefficient, outdated, and -uncompetitive ways of working. Often, it’s only when their situation worsens, or when confidence in moving to online inventory management and online accounting outweighs the perceived risks of changing systems, that people start moving to better technology.

As a result, for Intuit and Cin7 to help product-based businesses to experience the dramatic benefits — even life-changing benefits – of modern accounting and inventory management, we‘ve teamed up to:

  1. make it easier to pick the best online solution to move to, and
  2. increase awareness and confidence in the benefits of moving from desktop to online.

What will the expanded Intuit relationship achieve

We’ve had a great relationship with Intuit for more than 10 years, and thousands of our customers use QuickBooks Online with our online inventory management solutions. So, what’s changed? Our expanded relationship has increased our access and collaboration with Intuit product teams.. What’s more, we’re increasing the collaboration between our support and partner development teams to ensure we always provide the best possible product experiences and services. Much of this work goes on behind the scenes and out of sight. The results of these collaborations will be more frequent improvements to our services and the addition of new capabilities to help product sellers and experts achieve even more.

What should product sellers outside of the United States do if they want to move to the cloud

You should move to the cloud now. You can easily do this by subscribing to QuickBooks Online or Xero. Then, sign up for DEAR or Cin7 separately. It’s that easy. We also have incredible DEAR Experts all over the world who can help you seamlessly move your operations online. Nearly 8,000 product sellers are already enjoying the many benefits of running their business in the cloud. Don’t hesitate — join the many successful product sellers who’ve already made the move today.

FAQs

Will the DEAR team start implementing QuickBooks Online for customers?

No. We do not do QuickBooks Online migrations or implementations. We are referring everyone that purchases our Advanced plan to experts at implementing QuickBooks Online (QBO). We view expert partners as the best option for our customers and are working to certify and add more partners to our Expert Directory.

Can people add-on QuickBooks Online to their existing DEAR subscription?

No. QuickBooks Online Advanced Edition is only available as part of our Advanced Plan. QuickBooks Online Advanced Edition is not available as an add-on to our other plans: Standard, Manufacturing, and Retailing.

Can people pick a different version of QuickBooks than the QuickBooks Online Advanced Edition and get a lower price for the Advanced plan?

No. Our Advanced plan included QuickBooks Online Advanced edition. If you need a less comprehensive version of QuickBooks online, we can accommodate this request. However, there will be no change to the price of our DEAR Advanced plan subscription.

If people want to add QuickBooks Payments, QuickBooks Payroll, or QuickBooks Time to my subscription, who do they buy that from?

The QuickBooks team can help you with adding additional services. Please call their sales team at 800-245-2164.

If people use QuickBooks Online today, can they buy the DEAR Advance plan to get the free QBOA and stop paying for my existing QBO subscription?

No. Our regular plans (Standard, Retailing, and Manufacturing) should be connected to your existing QBO account. We cannot help you move from paying directly to Intuit for your QBO to a DEAR Advance plan which includes QBOA as part of our Advanced Plan.

If I’m a Manufacturer or Retailer and I want to use your Manufacturing or Retailing plans and get QBOA from DEAR as part of my DEAR account, can I do that?

The best way to do this is to purchase our DEAR Advanced plan and add-on Advanced Manufacturing to create your own personalized plan that includes QBOA. Similarly, you can purchase our DEAR Advanced plan and add-on DEAR POS to create your own personalized Retailing plan that includes QBOA.

Will you be offering a  bundle of Cin7 and QuickBooks Online?

Our expanded partnership with Intuit spans all our products. We are learning from the DEAR Advanced plan and will be considering creating a Cin7 bundle later this year.

AMF Magnetics

To most people, magnets are just what you use to pin your child’s latest artistic effort to the fridge. But there’s a lot more to these mysterious objects. Magnets, it turns out, make the world go round. They are integral everywhere, in pretty much every electronic device that exists, from headphones to computers to MRI machines. 

AMF Magnetics is an Australian company that specializes in selling permanent — or “rare earth” — magnets. They’re now the largest supplier in Australia, with a range of something like 1500 products” 

“It’s a very niche product, but it’s needed by all segments of society in one facet or another,” says Mark Kapo, owner of AMF. “ We’re very fortunate that we’re in this space.” 

Mark wasn’t always in the magnet market. Before AMF, he owned restaurants. But after ten years in the hospitality industry, he wanted to try working on something less intensive. “We wanted a business that didn’t operate on the weekend, and was closed over the Christmas break.” Mark says. This, he reckons, made the rare-earth magnet business particularly attractive. 

AMF was an established business that had been running since the early 1980s, when Mark bought it in 2006. Back then, it was very much an “analog outfit,” as Mark puts it. 

“I’m from the analog era. I’m old school. But I decided that we had to push the online side of things — we were running blind. It wasn’t easy to decide what to do.” Mark’s desire for a digital transformation was complicated by the fact that the magnet business was inherently complex. AMF supplies all kinds of customers — from enormous B2B orders of hundreds of thousands of items, to specialist medical equipment with extremely high quality requirements and tight deadlines, to casual D2C customers who just want some magnets to play with. On the supply side, there are multiple suppliers in several different locations. And the complexity grows even greater with AMF’s uncompromising approach to customer service. 

“We deal with everyone equally, and we take it pretty seriously. Being from a family that’s very hospitable, service is important to me. That’s not just a word, it’s not made up. We actually do care. If the customer’s not happy, we’re not happy, and that attitude just runs through the whole business.” 

Over seven years, Mark managed to grow the business, but he found that inefficient operational processes were holding things back. They had managed to digitize to some extent, and were working with MYOB desktop software to manage inventory and accounting — but they found it wasn’t up to the task. 

“We had MYOB, and we deal in multi-currencies, and frankly, MYOB’s management was too slow to go into the cloud and work with multi-currencies. That really held us back,” Mark says. 

“But all that said, I was very comfortable with it, and it’s pretty scary transitioning from a system that you know, to one that you don’t know how to navigate.” 

Even though he didn’t know for sure what the business needed in terms of its digital transformation, Mark knew how to find out. He made two particularly smart choices: hiring an exceptionally talented in-house marketing and IT team with modern software skills, including a new Marketing Manager (later CEO) — and working with external experts, including SMB Consultants. 

The right hire can fire up your business

As the CEO of AMF Magnetics, Catalina Rodríguez is responsible for every aspect of business’ day-to-day operations. With an impressive resume including Deloitte Colombia, Catalina says she didn’t know much about the magnet business to start with. 

“Before joining AMF I didn’t know that almost everything in this world had magnets — airpods, doors, medical devices, cars, speakers and even the superhero costumes in Marvel movies!” Catalina says.

But after sticking around a bit, Catalina learned quickly. She led a crack squad of developers, IT professionals, customer service team members, and external consultants to get AMF running as well as it possibly could, and one of the main steps she took was building a team to transition the business from MYOB to Xero. 

With Xero as the accounting system of record, things were already running more smoothly across much of the business, with one exception: inventory management. Xero, by design, is not inventory management software, and Catalina and Mark both knew that to really power up the business they’d need to couple Xero’s powerful accounting capabilities with a best-of-breed inventory management solution.

To find the right one, they turned to SMB Consultants, who recommended Cin7 after an in-depth scoping session where they took time to understand AMF’s particular business requirements. 

“AMF were using a server-based system called FileMaker before they came to us,” says Deepak Stevens, an integration expert at SMB Consultants. “Our job was to understand their needs, and recommend a platform that would set them up for the next ten years at least. It was quite clear that Cin7 would be a good fit for AMF Magnetics, because we were confident the system would be able to adapt to any specific needs they have.”

After the initial scoping session, SMB Consultants put together a proof-of-concept — Cin7 running to AMF’s specific requirements. 

“SMB advised us that Cin7 was a perfect fit for where we wanted to take the business in the future,” Mark says. “We wanted to optimize email marketing, social media, and paid advertising, and we needed our websites to work at their very best in order to do that. And we needed the inventory system live and helping us with the accounting side of things. Cin7 covered a multitude of these areas, which other systems we looked at didn’t do.” 

Working with the SMB team, Catalina and the AMF team hit on a hybrid solution. Together with another consultant out of Sydney, they integrated Cin7 with Xero, and built a custom integration between Cin7 and Shopify that suits AMFs diverse customer base and specific operational requirements. Thanks to SMB’s expert guidance, and the understanding gained through the interactive proof-of-concept, all the moving parts fit together seamlessly. 

“When we did Cin7, I was a bit scared. It was going to be a big change. But to be honest, the transition was very easy,” Catalina says. “The proof-of-concept was really good, because it helped us mitigate the risks, and showed us the impact the new platform would have for the business. It was done on a weekend, and in one or two days, we were operating.”