What every fashion retailer can learn from Zara

If you’re running a fashion store, you need to keep up with the latest product and service trends in the market. Zara has been one of the most successful (and most copied) brands in the fashion industry, and companies can find both inspiration and business ideas by taking a closer look at how they operate. 

Zara is a leading Spanish fashion retail brand owned by the distribution group Inditex. Founded in 1975, Zara works in textile design, manufacturing, and distribution. With over 1,700 stores across 86 countries, Zara’s profitability is still among the highest in the industry.

So, what makes Zara so successful? What operational strategies do they use? And finally, what can other fashion retailers learn from Zara? The answers to these questions can help you as you make your way towards retail success. 

Zara capitalizes on fashion trends

For Zara, its competitive advantage is its supply chain. Zara designs fashionable products inspired by trade fairs, catwalks, magazines, and more. Their designs are unique, and they are able to meet the demands of fashion-centric customers from all age groups. Whenever a new style is seen in the market, the talented designers at Zara can move quickly and capitalize while trends are at their peak. 

This flexibility means that Zara is associated with new trends in the industry, and that recognition leads to higher demand. So, how do they move so quickly? It’s obvious that Zara’s processes are very efficient. They surely have a great inventory management system that helps them automate and streamline their processes. 

Zara has a clear, defined, and consistent system

Zara designs thousands of products every year, and they deliver new products to their stores twice a week. They have a precise inventory management tool that makes it easy for them to determine which products they have in stock, how many of those products are available, and which sizes need to be delivered to what stores. 

Looking at Zara, it’s clear that having an inventory optimization model in place is essential. Zara is able to make sure that each store receives only the products they need, and no more. This way, Zara is able to stay efficient and avoid wasteful over-stocking.

Zara can go from idea to shipped product in 15 days

Zara’s stores place two orders per week, and they do it on a scheduled date and time. The shipping carriers are scheduled to leave and deliver shipments at specific times. This level of attention to detail and organization allows Zara’s staff to have clear expectations and processes.

With an organized logistic system in place, Zara also has the ability to go from idea generation, to design, and finally stocked in stores in only 15 days. The industry standard, on the other hand, is 6 months.

Zara’s distribution process is extremely efficient, too.They’re able to deliver products to their European stores within a day, and to their American and Asian outlets in 2 days or less.

Zara’s supply management sets it up for success

Zara’s flexibility, efficiency, and organization make it an outstanding organization, and a great model for fashion retailers around the world. Their cross-functional operations strategy, efficient supply management, and organized distribution methods result in well-managed inventories, lower prices, higher profits, and fantastic brand value.

Want to get organized like Zara? Request a demo here and speak to a specialist who can discuss how Cin7 increases operational efficiency and overall productivity for all kinds of retailers and wholesalers.  

A complete guide to robotics and warehouse management

The word automation was first coined and used by Ford Motor Company then Vice President, Delmas Harder in 1948 when he commented that, “What we need is more automation.”

He realized that there was a need to improve material handling in-between the various production stages to compete in the market with companies like Chevrolet.

Why this is significant is because it was the first time anyone thought of automating a process in a manufacturing unit. This led to the creation of robots that are now used in the manufacturing plants, warehouses, to ease and quicken the processes.

Let’s dive into the history of how the robots came into existence.

History of robotics in warehouses

However, it was not until 1954 that George Dovel filed for a robotics patent when he created the first industrial robotic arm, Unimate.

This robot was capable of moving the materials around 12 feet away within the manufacturing unit. This also earned George Dovel the title – Grandfather of Robots.

It took until 1961 for a patent to be granted due to concerns about laborers losing their jobs.  General Motors was the first company to make use of the first of these robot arms in manufacturing at their New Jersey plant in 1962.

Then came the Stanford Arm in 1969 created by Victor Scheinman. It was technically a first of its kind, electrically-powered, an automated robot arm that could move around accurately. The arm was powerful enough to assemble the Ford water pump by itself with optical and contact sensors.

This marked the beginning of a new era of using robots in the manufacturing process for achieving higher efficiency and improving lead time in the production of items.

By 1990, the use of robots started in households as well with the advent of Roomba robots developed by iRobot. Roomba was a first-generation vacuum cleaning robot that became a huge success.

Since then, there has been no looking back and the usage of robotics has come a long way in a short span of time.

In 2003, Kiva systems started creating AMR (Automated mobile robots) which were used in moving goods around warehouse and distribution centers using a conveyor system or by forklifts.

Kiva robots were so effective that Amazon bought the company itself in 2012 and now uses them across all their distribution centers.

Amazon is at the forefront of warehouse robotics development with 100,000 robots operating in their fulfillment centers across the globe.

Types of robots

As mentioned earlier, there was no looking back once the Roomba robot and Kiva robots were introduced and hugely successful in the market. Various types of robots came into existence that served various purposes.

However, for the warehouse, 5 major types of robots are used:

#1 Automated Guided Vehicles (AGV)

The Kiva robot that we are so familiar with is actually an Automated Guided Vehicle robot. This robot helps in transporting products and materials from one place to another by using magnetic stripes, sensors, or a track embedded in the warehouse floor. They are the best alternative to the manually driven forklifts and picking carts.

#2 Autonomous Mobile Robot (AMR)

AGVs have developed a lot over the years and now they can function without magnetic stripes or sensors. These are known as Autonomous Mobile Robots (AMR) loaded with warehouse maps and the location of all the inventory stored in it.

AGVs also have safety scanners embedded in it such as 3D cameras, lidar, infrared, front and rear sensors, etc. which allow them to navigate without any mishaps following maps and the established routes within the warehouse. These are also known as self-driving forklifts.

#3 Cobots or collaborative robots

As the name suggests, these are robots that work collaboratively with human workers at the warehouse. However, these are quite efficient as they are semi-autonomous mobile robots that can move around a warehouse with their human pickers.

Usually, these cobots follow the human pickers so that they can drop picked items in the bins carried by these robots. This improves efficiency amongst warehouse workers and also reduces or eliminates the effort of physically carrying products.

Cobots have sensors so that they can identify any obstacle or boxes in their way and enable them to navigate carefully through the warehouse. Cobots are picker staff best friends as they can speed up their order fulfillment capabilities.

#4 Automated storage and retrieval systems

Automated storage and retrieval systems (AS/RS) are automated technologies used in warehouses for speedy storing and retrieving of goods. This system consists of multiple technological machines such as shuttles, cranes, carousels, vertical lift modules, unit loads, and mini loads.

Since all AS/RS are computer-controlled systems, they are integrated with the warehouse management system so that it can process order fulfillment as soon as orders are received.  AS/RS systems are used for moving a high volume of loads from in and out of storage.

AS/RS systems save time and effort of picking staff since in this “Good to Person” order picking, the worker does not have to physically move from one place to another to pick items. A mini-load crane, shuttle or AMR retrieve the products as per order and deliver it directly to the worker for packing and shipping.

#5 Aerial drones

We have been fascinated with the idea of drones delivering packages to our doorstep ever since Amazon began this practice. Drones have greater capabilities and we still have not fully explored their usage.

Drones are already being used in warehouses for locating and tracking inventory. They make the work much easier, quicker and can reach any nook and corner easily. In addition, a drone can be easily integrated with your warehouse management system making it an effective technology for tracking inventory and also lifting lightweight products for easy picking and packing.

Drones are autonomous and customizable, and with their cameras and RFID, drones can easily scan products, do inventory checks, conduct tracking, and map inventory.

Benefits of using robots in the warehouse

“To be or not to be” is a challenge faced for the usage of Artificial Intelligence (AI) in the manufacturing industry. Some are uncomfortable with the overall implications of AI taking over manual tasks, but recent statistics of intelligent automation capabilities are gaining attention, and therefore, cannot just be ignored.

“85% usage of intelligent automation will be seen in Supply Chain Management by 2021,” as per an IBM Report.

It is essential to stay globally competent in today’s dynamic market and using robots and artificial intelligence in the warehouse is the way to go! Here are a few of the benefits of using robots in the warehouse.

Reduces manual labor

Robots can take over work that is dangerous or time-consuming and thereby help warehouse workers to stay safe while working in coordination with robots.

Robots also help save time and effort by replacing manual scanning, picking and packing, and inventory counting. Also, it can be a very strenuous activity for the warehouse workers to keep on moving one rack to the other to fetch items ordered by customers. But autonomous mobile robots can perform these physical tasks and help workers to focus more on other order fulfillment tasks that require human intervention.

Improves warehouse accuracy and efficiency

Artificial intelligence helps in reducing human error and improves the customer experience which is the key to success for any business.

Since robots are customizable and can be programmed for a specific purpose, there are few instances of mistakes. Robots are not prone to human error and thus they eliminate wasted time and effort in redoing an incorrect task.

Accuracy in tasks like product scanning, picking, storing, and transporting products positively affects the overall performance of the warehouse. Warehouse robots work with precision and allow operators to automate the most mundane and laborious tasks.

Reduces warehouse costs

As per U.S. Census Bureau data, an average warehouse worker spends almost seven weeks per year in unnecessary motion within the warehouse. The costs of such futile activity costs the industry more than $4.3 billion USD in annual revenue.

Also, robots perform dangerous tasks efficiently in the warehouse, resulting in reduced costs spent on worker’s compensation for safety issues. There are fewer chances of workers getting injured since robots are performing the tasks instead.

The number of workers required in the warehouse also decreases as robots can fulfill most of the tasks with accuracy, creating less wastage.

Efficient picking capabilities

One of the foremost usages of a robotic arm was to move materials from one place to another up to 12 feet away. But with the technical advancements, the robotic arm has now been developed into an autonomous mobile robot that can travel far and wide in the warehouse and pick items automatically.

Some well-known companies like IAM Robotics, 6 RiverSystems, and GreyOrange, have introduced their powerful mobile robotic picking solutions in the market increasing warehouse efficiency requiring limited human resources.

These machines are programmed to travel established routes and they typically carry carts in which the products can be stored and transported to human workers.

Conclusion

We hope this article has helped you understand how robots are changing the supply chain within warehouses. At this point in time, robot technology is just scratching the surface. In the future, robots will prove to be much more useful and advanced as technology advances.

To learn more about Cin7 inventory and order management software and to find out how our warehouse management system can help automate your operations, request a demo here.

7 core benefits of AI-powered supply chains

The global supply chain is filled with several variables that add to its complexity: government regulations, ever-changing customer demand, rising transportation costs, and international events such as pandemics. Any innovation that helps improve the supply chain’s efficiency can help increase your bottom-line profit.

Artificial intelligence (AI) is one such innovation that helps optimize the supply chain by better forecasting customer preferences and cutting costs by automating some repetitive manual tasks.

IBM defines AI as, “leveraging computers and machines to mimic the problem-solving and decision-making capabilities of the human mind.” In common parlance, AI is a technology that can think like humans to solve problems.

A survey by PricewaterhouseCoopers New Zealand (PWC) suggests that AI-based applications could potentially contribute up to $15.7 trillion to the world economy by 2030.

Artificial intelligence is soaring in popularity —  in fact, Gartner predicts that by 2023, 50% of IT leaders will move their AI projects from proof of concept to maturity.

Giant conglomerates such as Amazon already leverage AI to   better control   the supply chain. For example, Amazon has already transformed the ecommerce business through free shipping and 1-day delivery practices. It is now devising systems using AI and machine learning (ML) to automate its warehousing processes and drone delivery.

If you are considering AI-powered supply chains, here are seven benefits that could help transform and evolve your business:

#1 Warehouse automation

The warehouse should not be treated simply as a place to store goods. Furthermore, if the items in the warehouse are not properly stored, there could be difficulty in retrieving the items when required. This in turn can increase your fulfillment time, not to mention your customers’ frustration. Instead, the warehouse should be regarded as a strategic asset that can help with storage and faster fulfillment of goods, thanks to automation.

Automation can help with the timely retrieval of goods from the warehouse and facilitate a smoother fulfillment of orders. As you keep purchasing inventory, the algorithm continues to learn from the data, and – based on this purchase and supplier data – the AI can provide stocking recommendations.

Lack of real-time information can lead to inefficient warehousing. Using a warehouse management system can offer much-needed clarity and help in streamlining your operations. A warehouse manager can get real-time insights about the various parts, components, and finished inventory stored in the warehouse, since the technology takes virtually no time to process and analyze large swaths of data.

Drones are also helping to automate warehouse operations. In movies and wedding ceremonies, drones are often used for videography from a higher altitude. At the warehouse, drones scan and capture information from barcodes and RFID tags, as well as reconcile data with your warehousing software.

Apart from scanning, the drones can also pick up inventory and aid with quicker shipping. Using drones to fetch items from higher shelves also mitigates the risk of warehousing staff injuries caused by falling from height.

Helpful hint: Apart from speeding up the work and saving you time, AI automation can reduce the otherwise required number of warehousing staff and save money that would have been devoted to payroll.

#2 Minimize operational costs

Plant managers deal with several challenges in running business operations. There can be inventory shortages, unplanned machinery downtime, or a rise in raw material pricing. All these can increase overall operational costs. If you are operating on lean margins, any activity that helps with cost-cutting can be crucial for your success. To combat such supply-demand mismatches, businesses have started implementing AI technology, leading to cost minimization and delivering a better customer experience.

Research from McKinsey suggests that after introducing artificial intelligence in their supply chain, 44% of executives reported cost reduction, and 63% had increased their overall revenue.

Helpful hint: Unlike humans, technology can run 24/7 with maximum productivity. It is free of human error and reduces workplace accidents.

#3 Predicting trends

It can be challenging to plan for the supply chain due to globalization, competition, increasing product varieties, and varying customer preferences. Unplanned events such as pandemic-related lockdowns and logistical issues can fuel the fire.

When final production relies on the timely availability of several spare parts and critical components, their unavailability can create bottlenecks in the supply chain. With a robust AI-powered forecasting system, businesses are equipped with the necessary intelligence to prepare themselves before such events disrupt production.

Along the lines of AI, there is a buzzword called “Big Data” that is commonly used. As the name suggests, Big Data refers to data that is huge in volume and keeps compounding over time. For example, when customers purchase items from Amazon, they browse through many products that can yield insights into their consumption patterns.

Analyzing such a massive dataset may seem unfathomable by humans, but it can be done through AI-driven tools. Intelligent systems can analyze data and guide the forecasting of supply and demand. This can prevent your business from accumulating excessive stock. A study by McKinsey suggests that implementing artificial intelligence and machine learning can reduce supply chain forecasting errors by up to 50%.

Through machine learning, businesses can also leverage predictive analytics. This way, companies can spot patterns from historical data and current buying patterns for better forecasting.

#4 Better fleet management

The term, “fleet,” refers to a group of vehicles owned by businesses used for transportation. Fleet management is crucial for the smooth functioning of the supply chain as it links the manufacturer (supplier) to the customer. From rising fuel costs to labor shortages, fleet managers need to tackle many challenges. Managing a large fleet can be an arduous task if the necessary information is not available in a timely manner.

Using AI in logistics can offer real-time tracking and vital information for shipments. AIcan also assist in reducing the losses arising from fleet downtime and make the most of the fuel capacity.

AI-powered autonomous vehicles are also gaining popularity. Utilizing self-driving trucks can help reduce the cost of drivers and improve efficiency. Although it is a relatively new technology, the trend for autonomous trucks is gaining traction in the US logistics market, and it will continue to expand over the coming years.

#5 Improve inventory management

Inventory management lays the foundation of proper supply chain management. Effective inventory management can ensure a logical flow of goods in and out of the warehouse. With so many variables to consider – like order picking, packing and fulfillment – manual inventory management is time-consuming and prone to errors.

Inventory bottlenecks lead to delays and reductions in revenue. With the help of AI, businesses can gain complete visibility of supply chain variables and identify the processes that act as bottlenecks. Upon identifying bottlenecks, you can quickly eliminate them by strategically finding opportunities for improvement.

Apart from bottlenecks, understocking and overstocking are also issues that adversely affect your business. Understocking leads to losses arising from missed sales opportunities and risks reducing customer loyalty. Conversely, overstocking poses the risk of loss due to not being able to sell the inventory. Businesses can use demand forecasting (through AI) to avoid overstocking and accurately predict trends. Based on the data, the production and stock levels can be calibrated to maintain optimum inventory.

Cloud-based inventory management software can provide a centralized view of all inventory across multiple locations. With accurate information about their inventory, purchase managers can determine when to place new orders.

Thanks to technological advancements, even the purchase order process can be automated. By customizing quantity thresholds, a purchase order can be automatically generated and sent to  suppliers to avoid stockouts.

Helpful hint: Machine learning algorithms can also mitigate fraud by automating auditing and inspections. Audits help to spot any deviations from common product patterns. Privileged credential abuse is another challenge that causes a breach in the supply chain, but with the help of AI technology, such misfortunes can be prevented.

#6 Speedy shipping

What good is producing excellent products and services if you cannot deliver them to your customers in a timely fashion? Even after using state-of-the-art technology to improve your warehousing and operational processes, if you cannot ship products on time, your profitability will suffer.

Using AI in the supply chain can not only assist you with forecasting the products’ demand but can also lead to better shipping control. It factors in customer’ locations to deliver the products, along with the time it takes to ship them.

Your operations managers can get real-time information about the delivery schedules, and the team can be warned upon detection of a discrepancy. You should not overlook last-mile delivery as it constitutes around 28% of delivery costs.

#7 Enhance customer experience

Offering a stellar buying experience is essential to fostering a better relationship with your customers. Happy customers not only lead to repeated sales but also act as ambassadors to promote your brand through positive word-of-mouth.

It is plausible that your customers have questions about your product and will contact the company. If your support team makes them wait too long, the chances of them switching to your competitor are all but guaranteed to increase.

Implementing AI-based chatbots on your website can help you tackle such issues. Chatbots are available around the clock, and studies suggest they can answer up to 80% of routine questions. As the answers are already installed in the system, the bots can quickly solve the queries, allowing your support team to prioritize other projects.

Apart from answering questions, chatbots can also act as sales agents allowing potential customers to interact with and submit purchase orders.

Amazon has a fine example of machine learning to offer a better customer experience. Their algorithm helps them to provide better product recommendations based on previous orders and searches made by the customer. They also use chatbots to offer assistance regarding purchases, returns, and refunds.

In summary

Based on the benefits examined in this article, it is evident that AI can make a breakthrough impact on the supply chain. From reducing costs to optimizing operations, it can help your business outpace the competition.

As challenges in the supply chain increase, businesses will welcome the opportunity to upgrade their technology and better serve their customers. While external variables might accelerate the adoption of AI, it is already transforming from a nice-to-have to a must-have item that will help your business stay relevant and represent the standard in supply chain management.

Cin7 inventory and order management software should be your go-to solution as you pivot towards AI for your sales operations. Gain the same advantages as the top product sellers who have already discovered Cin7’s connected multichannel solution. Book a demo with one of our consultants and take a step closer to adopting the efficiencies that await.

ModaConcrete | TerraFlame

A lot of new businesses have only one of two ambitions: either a nice solid start, or to set the world on fire. Lenny Vainberg wanted both — and not only is he pulling it off, he’s sharing his experience and formula for success. 

Lenny is CEO of ModaConcrete™ | TerraFlame, a brand he acquired from a private equity firm a few years ago. 

“We bought a brand, and essentially built a factory and set up a supply chain in Baja, Mexico to produce our products,” Lenny explains. “We adapted a factory that was set up to produce architectural precast and tooled up production to manufacture the most popular TerraFlame products. Later, we reintroduced the precast production as an online business supplying architectural precast to the trade. We now have two brands: ModaConcrete and TerraFlame coming out of the same factory, serving two divergent but complimentary markets.” 

“TerraFlame,” Lenny says, “is the leader in clean-burning gel fuels, and fuel burning appliances. Our Pure Gel Fuel is the ‘razor blade’ which is available in select retail stores, online retail and through our subscription plan. You basically pop our fire fuel can into our fire bowl or fireplace and enjoy. Each TerraFlame fuel can generate 3 hours of warm, ambient , golden flame for about three hours and costs about $6. And they are food safe, which makes them perfect for Smores.” 

ModaConcrete™, on the other hand, sells architectural precast concrete products that are designed to create fashionable and beautiful hardscape environments, sold and fulfilled factory direct to trade and design / build channels. 

The TerraFlame brand designs and markets clever consumer products, while ModaConcrete overlaps from home owner to the trade. Both brands produce great products, but the real innovation is in what Lenny has done to grow the company by a truly astonishing margin in the two short years.

“The key is to build a capable and scalable systems foundation as early as possible”, he says, “a functional ERP for supply chain, manufacturing and inventory management.” Tying it all together is Cin7. 

Cracking the cool consumables market without going up in smoke

When Lenny bought the company, it had a couple of “really cool” products that were getting good traction in retail. But, beneath the surface, big cracks had formed. 

The products might have been good, but revenue was nowhere near the level they’d expected it to be. It was difficult to fully understand the true product and operating costs with little visibility between manufacturing and fulfillment. Compounding the problem was that the operations were in a very raw state.  Before Cin7, the company didn’t really have any inventory management — not even the basics. 

“There were no systems,” Lenny says. “It was napkins and spreadsheets and nobody knew what was going on operationally. They were looking at things without understanding the true cost of goods, because they really had no way of doing that. And filling more orders, means throwing man hours towards more manual entry. None of it was scalable.” 

ModaConcrete and TerraFlame needed to find a hard fix — fast. And from previous experience, Lenny  knew exactly what they needed. The only problem was that the kinds of ERP systems he’d worked with prior required significant time and capital resources, a huge investment for a company at this early stage.  

“We needed to find some kind of effective ERP system that we could use to not only manage our inventory and manufacturing, but also integrate our EDI and forecasting,” Lenny says.  

They considered a few other options — Lenny’s previous company had run a substantial NetSuite instance, with its own internal development group. But being new and running on a relative shoestring, the company didn’t have the time or budget to support that kind of deployment. Eventually, his search led him to Cin7. 

“When we found Cin7, and started seeing the capabilities and features, we were very surprised and impressed with the functionality and the breadth of what the system could do.”  

Today, ModaConcrete and TerraFlame are using Cin7 from the beginning to the end of the product journey — and it all starts with manufacturing. 

ModaConcrete has a solid foundation in Cin7

About 60 percent of ModaConcrete and TerraFlame’s business is products that they manufacture in-house, so visibility is critical. And before Cin7, “it was Quickbooks and spreadsheets,” Lenny says. “People would eyeball everything from mix design to sell through and that was it. There was no inventory control, no BOM management or production management, no raw material tracking, nothing” 

To manage the manufacturing, ModaConcrete and TerraFlame are using the Bill of Materials (BOM) functionality of Cin7. 

“We’ll design a new product, test it, create 3D models of it, develop the mold set, then it’s on to filling, casting and finishing the parts,” Lenny says. “We have several product types and about a dozen different concrete mix designs, depending what the products are for — and we set up those mix designs as BOMs in our system.” 

Essentially, every raw material that goes into making a new product is measured and tracked in Cin7 via the Bill of Materials. When the raw materials are combined into a product, that too is tracked in Cin7, where the new product can be added to inventory even as the materials used to make it are subtracted. This simplified manufacturing process management is standard in the Cin7 software. 

ModaConcrete is also making use of Cin7’s Made to Order functionality. One of their bigger sales channels is B2B sales direct to trade stores, construction companies, and job sites. Customers can visit ModaConcrete.com and select from a range of products, sizes, shapes, and colors.

This order information goes into Cin7, which tells the manufacturing operation exactly what to produce. Behind the scenes, ModaConcrete has ‘blanks’ ready to be modified into the exact items the customer wants, and once items are finished and shipped, the customer gets notified that their order is on the way. No matter whether a customer is big or small, Made to Order means they get exactly what they’re after, every time.

“Understanding Cin7 Made to Order has enabled us to build up preliminary stock to convert into finished goods a lot faster than trying to make them from scratch every time,” Lenny says.  

For a manufacturer, operating with this level of inventory control has huge advantages. Material costs can be carefully managed, and forecasting requirements gets vastly easier. Operations know where everything is, how fast it’s being used up, and when products will be ready to be sold. Manual inventory tracking tasks are reduced, and relieved of operational overhead, staff can get on with the job of actually making and shipping products. 

For ModaConcrete and TerraFlame, this was an increase in visibility by many orders of magnitude. Now, they have a clear understanding of costs from manufacturing to finished goods to shipping. “Now you can see what your true cost is, and based on that, you can make intelligent decisions on what you’re going to do,” Lenny says. 

Native EDI unlocks the freedom to scale

The other big item on Lenny’s agenda was EDI. First created in the 1960s, Electronic Data Interchange is a technology that allows the automated, computer-to-computer exchange of business information. It might be old, but it’s still one of the most-spoken languages of business — and if a company can’t speak it, it’s missing out. 

Cin7 is one of very few inventory management systems with native EDI integration capability, and it’s the secret weapon that’s allowed ModaConcrete and TerraFlame to grow as rapidly as they have, with their wares now available in all the biggest US retail outlets, including Target, Costco, Williams Sonoma, Amazon and more. It’s been a huge leap for the company, compared to how things were done before. 

“When we bought the company, we were barely doing 300 orders a week over multiple platforms, and as you can imagine, everything was manual,” Lenny says. “Every order required at least four manual touches. Staff had to download the order from each partner portal, enter it into Quickbooks, enter it into the warehouse ship requests, manually create the label, and then enter shipment tracking back into the portal, to close out the order process. The previous thinking was that scale required more people to work faster and harder to keep up with the paper pushing.” 

But all that was about to change. Once the company implemented Cin7, integrated ShipStation, and set up barcode scanning and labeling at the factory, things got much more efficient. They had a better system, instead of trying to make a broken system work harder. And after activating Cin7’s EDI capability, things went to another level again. 

‘I’d say that we multiplied our throughput by seven times. Specifically the same small team that struggled to supply 300 orders per week, can comfortably handle up to 2000 orders per week today,” Lenny says, casually. “And now we’ve got that EDI rolling, we won’t bring on a customer unless they’re EDI capable and integrated with our system. We rarely accept non-EDI integrations or orders.” 

It’s a bold step, but it’s one that puts them head and shoulders above similarly-sized product companies — and on the same playing field as the biggest companies in the United States.

“There’s not a lot of companies with less than $10 million in revenue requiring EDI compliance with their trading partners in order to drop ship for them, just because most of them don’t have those capabilities,” Lenny says. “But it’s these capabilities that are most important, because they give us the ability to scale. I think that’s the most important thing that came from Cin7.” 

Right now, ModaConcrete and TerraFlame are managing 16 EDI connections, end to end, in Cin7. They’re managing Costco, Wayfair, Lowes, Home Depot, all the major Internet retailers, as well as some brick and mortar retailers. They’re also managing inventory in four different locations, across two different product lines, and two direct to consumer websites, as well as a third party Amazon presence. It’s all being done with Cin7. 

“It gives us the ability to operate on the level of a much bigger, more capable company, despite being a small operation,” Lenny says. “We have a 10 person team in-house in Southern California where we do sales, marketing, and web strategy. And we have 60 people at our factory in Tecate. Cin7 enables that 10 person team to look and operate as a much more sophisticated company, when it comes to our trading partners.”