Give Wholesale Customers Seamless Online Experience

Highlight Your Products

Let your customers see your products in their best light.

Nurture Your Opportunities

Give customers a self-serve option, and focus on business development.

Seal Every Deal

Win over customers with targeted pricing and promotions.

Simplify Your Orders

Let customers easily place repeat orders.

“We're saving lots of time processing orders and invoicing customers. The B2B integration is awesome. Can't recommend it highly enough.”
Joeri Tuijn, Director, Straightcurve Garden Edging

Features that Create a Great B2B Online Experience

Built-in B2B Website

Display products in a product list, including product descriptions, pricing and real-time stock availability. 

Customer Accounts

Show customers see their order history and balances and automatically update the status of invoices from your selected accounting system. 

Rapid Ordering, Reordering

Customers can add new items to their shopping cart, and repeat purchase by clicking on a previous order.

Flexible Pricing

Automatically display special promotions and prices for key customers and customer groups.

B2B Ecommerce

Does Cin7 have the wholesale order logic that eCommerce platforms lack?

Cin7’s built-in B2B Ecommerce features were designed with wholesale business in mind. Cin7 provides an out-of-the-box solution that integrates inventory and product information with a customer-facing website. It provides pricing, checkout and payment features optimized for the way B2Bs sell.


You have simple order requirements, but B2B integration with other platform gets can be complex and pricy. Cin7's built-in B2B Ecommerce module makes it easy to start selling to your wholesale customers online. Cin7 has refined this module over the years to provide most of the popular functions that wholesalers need for efficient online B2B order management.