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What eCommerce Platform is Right for You?

by poorvi.jhawar
eCommerce platforms have evolved quite a lot over the past few years.

Machine learning, digital wallets, chat windows and other features make them more than a simple online check-out lane. And these platforms won’t stop adding new features. So choosing the right platform for your website can be a little difficult. Here we take a quick look at the features and capabilities of popular eCommerce platforms.


Companies ranging from SMBs to enterprises like Toyota use BigCommerce. As with Shopify and Magento, BigCommerce provides abundant support. Moreover, its built-in features and usability make it easy for customers lacking coding skills and programming resources to run their online store. BigCommerce integrates with Facebook, comparison shopping sites and more. Finally, it’s also customizable and flexible, with features like integration with mobile apps.


Big enterprises especially use this open-source eCommerce platform. Many consider Magento to be one of the most scalable platforms around. However it does require some amount of programming. Magento allows you to customize your website with a plethora of themes and plugins. And its support includes a resource library, demos, and plugins to make it easier to manage your online store. While programming costs with the enterprise version can run a little high, for scalability and customization, it’s a good choice.


Shopify is one of the most popular eCommerce platforms available. Among its benefits is direct integration with social media. This allows consumers to purchase via a company’s Facebook page, for example, without redirecting to an eCommerce website. Other benefits include mobile optimization, 24/7 support, and shopping cart recovery. This feature saves abandoned orders giving company’s the potential to re-market to a customer at a later date. Lastly, Shopify enjoys a reputation for ease-of-use and a flexibly broad price range.


Last year, WooCommerce accounted for 11% of global online sales. As a free plugin to WordPress, it’s an accessible, basic starting point for online businesses. Like Magento, WooCommerce is an open source eCommerce platform. That means companies have extensive resources for designing and customizing their online store. But scaling up and adding capabilities will require resources and web-building expertise.

Cin7 Integrates With All of Them

When it’s time to integrate your eCommerce platform with your multichannel sales and fulfillment processes, Cin7 does it, for all major eCommerce platforms. Cin7 synchronizes your eCommerce channel with your overall business. With real-time stock availability and order status updates, automated processing, picking and dispatch, and more, Cin7 makes your online store an efficient and easy-to-manage part of your omnichannel business.