25 March, 2021

Smile! You’re #Instafamous

In less than five years, Cin7 customer HiSmile has become a social media juggernaut, with 1.2 million followers on Instagram and 1.7 million page likes on Facebook. We chat with operations specialist Brigitte Graham about how HiSmile’s at-home teeth-whitening kits became an international Internet sensation.

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