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How to Create Gift Guides That Drive eCommerce Sales

by Arslan Hassan
Gifts are an all-year-round kind of thing, be it the holiday season, birthdays, anniversary or any special occasion that demands a present. But gift hunting is often tiring and unsatisfying, especially when you leave empty-handed.

It’s no secret that gift shopping can be stressful, and if you go in with no preparation nor idea of what you want to purchase, chances are you’re going to be further confused by the end of the day. A huge advantage of eCommerce stores is the ability to promote gift guides, offering guidance and pointing active shoppers in the right direction. 

Because gift guides are systematic, they’re actually not hard to formulate. To make things even easier, we’ve outlined the 5 steps you should take to create the ideal gift guide to drive sales for your retail business

Step 1: Name Your Gift Guide

The name of your gift guide is the first thing viewers will see, so it should unambiguously spotlight who and what you’re targeting inside. Quickly research what kind of items make the best gifts and decide if you want to stick to a specific occasion such as “Graduation” or “Anniversary.” Then ensure that the occasion is highlighted in the name you choose so that your guide pops up when someone searches for a graduation gift guide. Likewise, if you’re creating a guide for wedding and engagement gifts or cheap birthday gifts, you can add a quirky title to let people know who the guide is for. A simple Google search can inform the right keywords to use in your guide and your headline so that it comes up readily in searches. 

Step 2: Write an Introduction

A great introduction is crucial to giving readers the gist of the gift guide topic, theme or occasion you’re focusing on. For example, if your guide is aimed at customers shopping for last-minute presents, your intro should mention your store’s bestsellers and crowd-pleasers. You can also include gender-specific categories like “For Him” or “For Her.” Whatever you do, be sure that your introduction gives insight into the type of products the guide has in store. 

Use relevant keywords in your header so that your gift guide shows up in searches, and make sure that you clearly state its purpose and target audience. Also highlight your brand and link to your eCommerce store’s homepage. This boosts conversion rates while bringing organic traffic to your website. 

Step 3: Decide Which Products to Include

Shortlist five to 10 products that fit the theme of your gift guide. Keep your list crisp and specific; remember, you’re trying to help shoppers quickly narrow down their choices and make their experience as stress-free as possible. This list could include some of your bestsellers; all you need to do is identify the items that would make great gifts and add them to your guide. Entrepreneurs across the globe leverage Magento development services to create expert-level eCommerce platforms that allow them to manage their product lists, track daily traffic and monitor top-performing products. 

If your gift guide is holiday-themed, stick to holiday gift ideas to provide shoppers with only level of assistance they seek. Your aim should be to make their gift-shopping experience seamless, so ensure that your gift guide is easily skimmable and doesn’t demand too much of their time. 

Step 4: Write Your Product Descriptions

Product descriptions should do two important things: They should make it clear why the item made your list then convince customers to purchase it. Give each product a concise, yet appealing description covering of all its benefits and what makes it so gift-worthy. If you have more things to do than there are hours in a day, consider outsourcing this task. Professionals can help you create compelling content for your gift guide (your intro) and capture striking product images (see below). 

Beyond your verbal description, certain structural elements are a must. They are as follows:

Product link – Always attach a working link to the landing page where the product lives on your website. Where possible, incorporate the link into the body of the product description rather than just linking to it in the product title.  

Product photo – Your gift guide will be deemed a failure if it doesn’t include any images of the items listed. Make sure each product has an image attached and that it links to the product page. Also optimize your guide for search engine results using descriptive alt text on these images. 

Product cost – You should include the price of each product on your list, especially if you’re spotlighting affordable options for those with a limited budget. Remember to update these prices if and when there are any changes, so as not to mislead customers. 

Product testimonials – One of the best ways to convince an active shopper to buy a product from your list is attaching reviews from happy customers. 

Step 5: Promote Your Gift Guide

This step is what ties the knot on your efforts and will ultimately determine the success of your gift guide. If you wait around for your guide to get noticed through organic search, then you’ll be waiting a long time! Promote your gift guide using ads, email marketing and/or social media to begin driving traffic and engagement immediately. 

You can also get the word out through your colleagues: Have them share web links on their personal social media accounts. Collaborating with other brands in your niche to create and promote joint gift guides is also an effective—and cost-effective—way to reach new audiences. 

Wrapping Up 

Creating a gift guide helps your business stand out, enhances customer engagement and plants your store in their mind as a gift shopping destination. By offering a helping hand and providing a rewarding experience, you, too, can become a trusted resource for active shoppers.