3 Ways to Improve eCommerce Fulfillment

Simon Eskow eCommerce articles Leave a Comment

How eCommerce fits into the omnichannel is still an unfolding story. While global eCommerce sales continue to expand at more than twice the rate of total retail growth, it still only represents an average 8.5% of all annual retail trade. By 2025, however, one of every four dollars spent in retail will be through an online store. The bottom line is your eCommerce website will be a more significant part of your omnichannel business as time goes on. Thus, your ability to handle timely eCommerce fulfillment is becoming more and more critical.

Logical Partnerships Emerge for eCommerce Fulfillment

The importance of your online store is not lost to your eCommerce provider. Nor to any big shipping company, for that matter. With Amazon fulfillment setting the bar for fast home delivery, logistics providers are rushing to help businesses fulfill their eCommerce website orders. They’re also teaming up with platforms to provide faster eCommerce fulfillment in more markets.

For example, Shopify recently added DHL express as an international carrier option. This gives more Shopify customers lower shipping rates previously available only to customers with enterprise accounts. In a similar vein, FedEx this year debuted FedEx Fulfillment. This service combines warehousing, packing, and shipping for brands with eCommerce channels.

Use 3PLs to Get Inventory Anywhere

Your customers can be anywhere. But thanks to third-party logistics, you don’t need to invest in an Amazon-like infrastructure to get your products closer to them. Using 3PLs, you can hold the stock you need for eCommerce fulfillment practically anywhere in the world.

Automate eCommerce Fulfillment

While physical retailers sell on websites, pure-play eCommerce brands are opening physical stores. Meanwhile, both use marketplaces to reach more customers. This move to the omnichannel is the model of the future. However, the more channels you use, the more you have to do to manage order fulfillment. This increases the amount of time and resources you need to simply process and fulfill orders. Use technology to automate your business processes to help keep costs down as your business grows.

Integrate eCommerce to Your Other Channels

Speaking of costs, the amount of stock you carry can impact your bottom line. Without understanding how well your products sell through any given channel, business risks carrying too much or too little of something. This means increased carrying costs in the former case, and lost sales in the latter. The risk to your bottom line increases as you sell more and add more channels and markets. Manage stock, processes, and fulfillment through a single tool that gives you realtime visibility, accurate costs and in-depth reports for the most efficient supply chain possible.


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