Brief Introduction
PLAYTECH is one of the fastest growing IT hardware suppliers, specialising in the area of Gaming, Home Entertainment, Corporate and School PCs and equipment.
Requirements
Before becoming a customer, Playtech had a functioning website, but the developers had left the company two years earlier and provided no support.
As margins for computer hardware are very low, and the industry very competitive, the new website had to create a point of difference and be extremely easy to run.
Playtech's most important requirement was to automatically update over 10,000 products from their five main suppliers daily.
A secondary key requirement was to create an area that enabled visitors to customise and build their own PCs.
Their other key requirement was that the website had to appeal to Gamers and have the ability for buyers to apply for Finance.
Solutions and Add-Ons
A shopping cart integrated into in-house accounting system and automatically updated from main suppliers once a day.
New features "Customise and build PC", "Combo Deals", "Add Extended Warranties", "Best Value Products", "Apply for Finance" and "Latest Products" were implemented.
Results
Playtech's website has recently gone live. Currently, all systems are working and any issues are fixed immediately. Over the next month small changes will make updating the website and the buying process more streamlined.
